Use of Social Media in Public Institutes: Kastamonu Provincial Directorate of Culture and Tourism
With the development of information communication technologies, the use of traditional media has decreased and the use of social media has increased. Because there are advantages such as producing desired contents in social media, reaching wide masses, having two-way communication and giving instant...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Adem Yavuz Sonmez
2019-07-01
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| Series: | Alınteri sosyal bilimler dergisi |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/download/article-file/763864 |
| _version_ | 1797923088096034816 |
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| author | Gülsüm ÇALIŞIR Fatih AKSOY |
| author_facet | Gülsüm ÇALIŞIR Fatih AKSOY |
| author_sort | Gülsüm ÇALIŞIR |
| collection | DOAJ |
| description | With the development of information communication technologies, the use of traditional media has decreased and the use of social media has increased. Because there are advantages such as producing desired contents in social media, reaching wide masses, having two-way communication and giving instant feedback. These possibilities cause people to spend most of their time in social media. For this reason, private and public institutions must be active in these environments. In this study, the social media existence of public institutions researched. And also the purposes of using social media devices of public institutions researched. Qualitative research method was used in the study. Content analysis was selected as the type of data analysis. From this point of view, the Facebook page of Kastamonu Provincial Directorate of Culture and Tourism was included to examine between 01 January and 01 September 2018. According to the data obtained from the result of a study, it has been learned that the said institution only has Facebook social media account. It was understood that the this social media account was mainly used for information purposes. In addition, it is determined that the social media account is not integrated with the corporate website. As a result, Kastamonu Provincial Directorate of Culture and Tourism, which is trying to be active in the field of social media, has used communication technologies intensively in this period, It is possible to say that it is necessary to take part in other social media networks in order to promote the cultural activities and to reach a wider group in informing the target group. |
| first_indexed | 2024-04-10T14:41:41Z |
| format | Article |
| id | doaj.art-7ffbcd2501b74ffd95448f7e8b7f65c6 |
| institution | Directory Open Access Journal |
| issn | 2564-6583 2602-229X |
| language | English |
| last_indexed | 2024-04-10T14:41:41Z |
| publishDate | 2019-07-01 |
| publisher | Adem Yavuz Sonmez |
| record_format | Article |
| series | Alınteri sosyal bilimler dergisi |
| spelling | doaj.art-7ffbcd2501b74ffd95448f7e8b7f65c62023-02-15T16:08:10ZengAdem Yavuz SonmezAlınteri sosyal bilimler dergisi2564-65832602-229X2019-07-0131436510.30913/alinterisosbil.503286Use of Social Media in Public Institutes: Kastamonu Provincial Directorate of Culture and TourismGülsüm ÇALIŞIR0Fatih AKSOY1Gümüşhane UniversityGümüşhane UniversityWith the development of information communication technologies, the use of traditional media has decreased and the use of social media has increased. Because there are advantages such as producing desired contents in social media, reaching wide masses, having two-way communication and giving instant feedback. These possibilities cause people to spend most of their time in social media. For this reason, private and public institutions must be active in these environments. In this study, the social media existence of public institutions researched. And also the purposes of using social media devices of public institutions researched. Qualitative research method was used in the study. Content analysis was selected as the type of data analysis. From this point of view, the Facebook page of Kastamonu Provincial Directorate of Culture and Tourism was included to examine between 01 January and 01 September 2018. According to the data obtained from the result of a study, it has been learned that the said institution only has Facebook social media account. It was understood that the this social media account was mainly used for information purposes. In addition, it is determined that the social media account is not integrated with the corporate website. As a result, Kastamonu Provincial Directorate of Culture and Tourism, which is trying to be active in the field of social media, has used communication technologies intensively in this period, It is possible to say that it is necessary to take part in other social media networks in order to promote the cultural activities and to reach a wider group in informing the target group.https://dergipark.org.tr/tr/download/article-file/763864social mediapublic institutionkastamonucommunication technologies |
| spellingShingle | Gülsüm ÇALIŞIR Fatih AKSOY Use of Social Media in Public Institutes: Kastamonu Provincial Directorate of Culture and Tourism Alınteri sosyal bilimler dergisi social media public institution kastamonu communication technologies |
| title | Use of Social Media in Public Institutes: Kastamonu Provincial Directorate of Culture and Tourism |
| title_full | Use of Social Media in Public Institutes: Kastamonu Provincial Directorate of Culture and Tourism |
| title_fullStr | Use of Social Media in Public Institutes: Kastamonu Provincial Directorate of Culture and Tourism |
| title_full_unstemmed | Use of Social Media in Public Institutes: Kastamonu Provincial Directorate of Culture and Tourism |
| title_short | Use of Social Media in Public Institutes: Kastamonu Provincial Directorate of Culture and Tourism |
| title_sort | use of social media in public institutes kastamonu provincial directorate of culture and tourism |
| topic | social media public institution kastamonu communication technologies |
| url | https://dergipark.org.tr/tr/download/article-file/763864 |
| work_keys_str_mv | AT gulsumcalisir useofsocialmediainpublicinstituteskastamonuprovincialdirectorateofcultureandtourism AT fatihaksoy useofsocialmediainpublicinstituteskastamonuprovincialdirectorateofcultureandtourism |