Exploring the multimedia effect in testing: the role of coherence and item-level analysis

Educational tests often combine text and images in items. Research shows that including images in test items can influence response accuracy, termed the Multimedia Effect in Testing. This effect suggests that using pictures in tests can enhance student performance and reduce the perception of item d...

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Main Authors: Jorik Arts, Wilco Emons, Kim Dirkx, Desirée Joosten-ten Brinke, Halszka Jarodzka
Format: Article
Language:English
Published: Frontiers Media S.A. 2024-04-01
Series:Frontiers in Education
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/feduc.2024.1344012/full
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author Jorik Arts
Wilco Emons
Kim Dirkx
Desirée Joosten-ten Brinke
Halszka Jarodzka
author_facet Jorik Arts
Wilco Emons
Kim Dirkx
Desirée Joosten-ten Brinke
Halszka Jarodzka
author_sort Jorik Arts
collection DOAJ
description Educational tests often combine text and images in items. Research shows that including images in test items can influence response accuracy, termed the Multimedia Effect in Testing. This effect suggests that using pictures in tests can enhance student performance and reduce the perception of item difficulty. As such, the Multimedia Effect in Testing could influence test validity. However, research in this area has produced varied and conflicting results, which may be partly attributed to the functionality of the images used. Besides, many studies only offer test-level data, making it challenging to determine whether the outcomes represent a generic phenomenon or result from averaging mixed outcomes in individual test items. This present study examined whether coherency of pictures in tests influences response accuracy, mental effort and time-on-task at the test level and item level. Item-level analysis showed that the Multimedia Effect in Testing is not universal; only a small subset of items showed significant differences between text-only and text-picture items. The degree of coherence also did not give unambiguous results. In summary, the study highlights the complexity of the Multimedia Effect in Testing, suggesting it is context-dependent, with not all test items benefiting equally from multimedia elements. The findings emphasize the need for a nuanced understanding of how multimedia affects educational testing.
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spelling doaj.art-801ae07d9a6144c7b7c02060982209a12024-04-02T09:11:35ZengFrontiers Media S.A.Frontiers in Education2504-284X2024-04-01910.3389/feduc.2024.13440121344012Exploring the multimedia effect in testing: the role of coherence and item-level analysisJorik Arts0Wilco Emons1Kim Dirkx2Desirée Joosten-ten Brinke3Halszka Jarodzka4Department of Teacher Training, Tilburg, NetherlandsDepartment of Methodology and Statistics, Tilburg, NetherlandsDepartment of Research and Education, Heerlen, NetherlandsFaculty of Health, Medicine and Life Sciences, Maastricht, NetherlandsDepartment of Online Learning and Instruction, Open Universiteit, Heerlen, NetherlandsEducational tests often combine text and images in items. Research shows that including images in test items can influence response accuracy, termed the Multimedia Effect in Testing. This effect suggests that using pictures in tests can enhance student performance and reduce the perception of item difficulty. As such, the Multimedia Effect in Testing could influence test validity. However, research in this area has produced varied and conflicting results, which may be partly attributed to the functionality of the images used. Besides, many studies only offer test-level data, making it challenging to determine whether the outcomes represent a generic phenomenon or result from averaging mixed outcomes in individual test items. This present study examined whether coherency of pictures in tests influences response accuracy, mental effort and time-on-task at the test level and item level. Item-level analysis showed that the Multimedia Effect in Testing is not universal; only a small subset of items showed significant differences between text-only and text-picture items. The degree of coherence also did not give unambiguous results. In summary, the study highlights the complexity of the Multimedia Effect in Testing, suggesting it is context-dependent, with not all test items benefiting equally from multimedia elements. The findings emphasize the need for a nuanced understanding of how multimedia affects educational testing.https://www.frontiersin.org/articles/10.3389/feduc.2024.1344012/fullcomputer-based testingmultimedia testingmultimedia effectrepresentational picturestest designmultimedia assessment
spellingShingle Jorik Arts
Wilco Emons
Kim Dirkx
Desirée Joosten-ten Brinke
Halszka Jarodzka
Exploring the multimedia effect in testing: the role of coherence and item-level analysis
Frontiers in Education
computer-based testing
multimedia testing
multimedia effect
representational pictures
test design
multimedia assessment
title Exploring the multimedia effect in testing: the role of coherence and item-level analysis
title_full Exploring the multimedia effect in testing: the role of coherence and item-level analysis
title_fullStr Exploring the multimedia effect in testing: the role of coherence and item-level analysis
title_full_unstemmed Exploring the multimedia effect in testing: the role of coherence and item-level analysis
title_short Exploring the multimedia effect in testing: the role of coherence and item-level analysis
title_sort exploring the multimedia effect in testing the role of coherence and item level analysis
topic computer-based testing
multimedia testing
multimedia effect
representational pictures
test design
multimedia assessment
url https://www.frontiersin.org/articles/10.3389/feduc.2024.1344012/full
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