The Fashion of the 1960s. A New Power Shaping the American Image
After WWII, the US emerged as a major world-economic and cultural power. At the same time, it was producing a specifically American fashion, reinventing itself and its image, and channeling the critics. With new styles and new economic forms emerging in the 1960s—as the US, eager to expand its mass...
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| Format: | Article |
| Language: | English |
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University of Bologna
2018-03-01
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| Series: | USAbroad |
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| Online Access: | https://usabroad.unibo.it/article/view/7162 |
| _version_ | 1828190609466195968 |
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| author | Alice Morin |
| author_facet | Alice Morin |
| author_sort | Alice Morin |
| collection | DOAJ |
| description | After WWII, the US emerged as a major world-economic and cultural power. At the same time, it was producing a specifically American fashion, reinventing itself and its image, and channeling the critics. With new styles and new economic forms emerging in the 1960s—as the US, eager to expand its mass consumerist model, pushed ready-to-wear, replacing European couture—American fashion became as a new power, intertwining economic and political, social, and cultural stakes. Thus, fashion helped design a dominant model of a wealthy, free, and seductive country, able to better itself, even though reality was still far from this idealized image. |
| first_indexed | 2024-04-12T08:25:24Z |
| format | Article |
| id | doaj.art-8020e5f406504e32a263cb240724738f |
| institution | Directory Open Access Journal |
| issn | 2611-2752 |
| language | English |
| last_indexed | 2024-04-12T08:25:24Z |
| publishDate | 2018-03-01 |
| publisher | University of Bologna |
| record_format | Article |
| series | USAbroad |
| spelling | doaj.art-8020e5f406504e32a263cb240724738f2022-12-22T03:40:23ZengUniversity of BolognaUSAbroad2611-27522018-03-011110.6092/issn.2611-2752/71626964The Fashion of the 1960s. A New Power Shaping the American ImageAlice Morin0Université Sorbonne Nouvelle-Paris 3After WWII, the US emerged as a major world-economic and cultural power. At the same time, it was producing a specifically American fashion, reinventing itself and its image, and channeling the critics. With new styles and new economic forms emerging in the 1960s—as the US, eager to expand its mass consumerist model, pushed ready-to-wear, replacing European couture—American fashion became as a new power, intertwining economic and political, social, and cultural stakes. Thus, fashion helped design a dominant model of a wealthy, free, and seductive country, able to better itself, even though reality was still far from this idealized image.https://usabroad.unibo.it/article/view/7162FashionSoft PowerRecuperationSubculturesPolitical Movements |
| spellingShingle | Alice Morin The Fashion of the 1960s. A New Power Shaping the American Image USAbroad Fashion Soft Power Recuperation Subcultures Political Movements |
| title | The Fashion of the 1960s. A New Power Shaping the American Image |
| title_full | The Fashion of the 1960s. A New Power Shaping the American Image |
| title_fullStr | The Fashion of the 1960s. A New Power Shaping the American Image |
| title_full_unstemmed | The Fashion of the 1960s. A New Power Shaping the American Image |
| title_short | The Fashion of the 1960s. A New Power Shaping the American Image |
| title_sort | fashion of the 1960s a new power shaping the american image |
| topic | Fashion Soft Power Recuperation Subcultures Political Movements |
| url | https://usabroad.unibo.it/article/view/7162 |
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