A Business Model for Spa Tourism Enterprises: Transformation in a Period of Sustainable Change and Humanitarian Crisis

The global events of the third decade of the 21st century prove that the specter of humanitarian problems caused by health and military crises is real, and even very probable. Contemporary tourist entities, however, are not doomed only to a destructive reaction, but can also assume a significant soc...

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Main Authors: Adam R. Szromek, Grzegorz Polok
Format: Article
Language:English
Published: Elsevier 2022-04-01
Series:Journal of Open Innovation: Technology, Market and Complexity
Subjects:
Online Access:https://www.mdpi.com/2199-8531/8/2/72
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author Adam R. Szromek
Grzegorz Polok
author_facet Adam R. Szromek
Grzegorz Polok
author_sort Adam R. Szromek
collection DOAJ
description The global events of the third decade of the 21st century prove that the specter of humanitarian problems caused by health and military crises is real, and even very probable. Contemporary tourist entities, however, are not doomed only to a destructive reaction, but can also assume a significant social role for humanitarian aid. The aim of this article is to assess the changes taking place in the business models of spa services companies in the context of crisis situations caused by organizational changes and the COVID-19 pandemic. The research was conducted in 2018 and 2020, based on in-depth interviews as part of the generic contingency principle (GCP) methodology. In the course of the research, it was found that business models are not a frequently used management tool in spa enterprises. Based on the findings, a business model for spa businesses was created, followed by a more sustainable version, that can be shared in the form of open innovation. Due to the outbreak of the COVID-19 pandemic during the project, further research was done on spa enterprises regarding the use of the spa infrastructure for supporting the health system during epidemic threats.
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spelling doaj.art-8024ae93d01049119119ef9c1decf3462023-12-02T13:43:28ZengElsevierJournal of Open Innovation: Technology, Market and Complexity2199-85312022-04-018727210.3390/joitmc8020072A Business Model for Spa Tourism Enterprises: Transformation in a Period of Sustainable Change and Humanitarian CrisisAdam R. Szromek0Grzegorz Polok1Department of Organization and Management, Silesian University of Technology, 44-100 Gliwice, PolandDepartment of Informatics and Communication, University of Economics in Katowice, 40-287 Katowice, PolandThe global events of the third decade of the 21st century prove that the specter of humanitarian problems caused by health and military crises is real, and even very probable. Contemporary tourist entities, however, are not doomed only to a destructive reaction, but can also assume a significant social role for humanitarian aid. The aim of this article is to assess the changes taking place in the business models of spa services companies in the context of crisis situations caused by organizational changes and the COVID-19 pandemic. The research was conducted in 2018 and 2020, based on in-depth interviews as part of the generic contingency principle (GCP) methodology. In the course of the research, it was found that business models are not a frequently used management tool in spa enterprises. Based on the findings, a business model for spa businesses was created, followed by a more sustainable version, that can be shared in the form of open innovation. Due to the outbreak of the COVID-19 pandemic during the project, further research was done on spa enterprises regarding the use of the spa infrastructure for supporting the health system during epidemic threats.https://www.mdpi.com/2199-8531/8/2/72business modelstourism enterprisesustainabilityopen innovationCOVID-19 pandemicopen innovation with digital transformation
spellingShingle Adam R. Szromek
Grzegorz Polok
A Business Model for Spa Tourism Enterprises: Transformation in a Period of Sustainable Change and Humanitarian Crisis
Journal of Open Innovation: Technology, Market and Complexity
business models
tourism enterprise
sustainability
open innovation
COVID-19 pandemic
open innovation with digital transformation
title A Business Model for Spa Tourism Enterprises: Transformation in a Period of Sustainable Change and Humanitarian Crisis
title_full A Business Model for Spa Tourism Enterprises: Transformation in a Period of Sustainable Change and Humanitarian Crisis
title_fullStr A Business Model for Spa Tourism Enterprises: Transformation in a Period of Sustainable Change and Humanitarian Crisis
title_full_unstemmed A Business Model for Spa Tourism Enterprises: Transformation in a Period of Sustainable Change and Humanitarian Crisis
title_short A Business Model for Spa Tourism Enterprises: Transformation in a Period of Sustainable Change and Humanitarian Crisis
title_sort business model for spa tourism enterprises transformation in a period of sustainable change and humanitarian crisis
topic business models
tourism enterprise
sustainability
open innovation
COVID-19 pandemic
open innovation with digital transformation
url https://www.mdpi.com/2199-8531/8/2/72
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