Analysis of Poland’s Enotourism Product Model

The development of winemaking has never been as dynamic as today in the whole history of Poland, with more and more vineyards being created each year. Such a state of Polish winemaking constitutes the development potential of the Polish enotourism product. The main purpose of this article is to deve...

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Main Author: Sidorkiewicz Marta
Format: Article
Language:English
Published: Sciendo 2023-12-01
Series:Quaestiones Geographicae
Subjects:
Online Access:https://doi.org/10.14746/quageo-2023-0033
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author Sidorkiewicz Marta
author_facet Sidorkiewicz Marta
author_sort Sidorkiewicz Marta
collection DOAJ
description The development of winemaking has never been as dynamic as today in the whole history of Poland, with more and more vineyards being created each year. Such a state of Polish winemaking constitutes the development potential of the Polish enotourism product. The main purpose of this article is to develop the concept of the Polish tourism offer model, the target group of which are enotourists, including the identification of the elements of the enotourism offer in Poland along with a discussion of their current quantitative and/or qualitative status and recommendations for its improvement. In order to achieve the purpose of the article, a desk research method, known as a desk data analysis, was used, which involved the use of secondary data. The results of the conducted research allow concluding that Poland as a destination has a multi-element enotourism product. In the course of achieving the goal of this article, the concept of Poland’s enotourism product model was developed, within which four main elements were distinguished, i.e. natural values enabling the cultivation of grapevines, local and regional enotourism products, entities supporting and promoting enotourism in Poland, and content inspiring enotourists.
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spelling doaj.art-8027d58988b34541b5ac5316e2f1b37a2024-01-08T09:52:52ZengSciendoQuaestiones Geographicae2081-63832023-12-0142410711910.14746/quageo-2023-0033Analysis of Poland’s Enotourism Product ModelSidorkiewicz Marta0Faculty of Economics, Finance and Management, Institute of Management, University of Szczecin, Szczecin, PolandThe development of winemaking has never been as dynamic as today in the whole history of Poland, with more and more vineyards being created each year. Such a state of Polish winemaking constitutes the development potential of the Polish enotourism product. The main purpose of this article is to develop the concept of the Polish tourism offer model, the target group of which are enotourists, including the identification of the elements of the enotourism offer in Poland along with a discussion of their current quantitative and/or qualitative status and recommendations for its improvement. In order to achieve the purpose of the article, a desk research method, known as a desk data analysis, was used, which involved the use of secondary data. The results of the conducted research allow concluding that Poland as a destination has a multi-element enotourism product. In the course of achieving the goal of this article, the concept of Poland’s enotourism product model was developed, within which four main elements were distinguished, i.e. natural values enabling the cultivation of grapevines, local and regional enotourism products, entities supporting and promoting enotourism in Poland, and content inspiring enotourists.https://doi.org/10.14746/quageo-2023-0033enotourismwine tourismvineyardstourism productproduct managementpoland
spellingShingle Sidorkiewicz Marta
Analysis of Poland’s Enotourism Product Model
Quaestiones Geographicae
enotourism
wine tourism
vineyards
tourism product
product management
poland
title Analysis of Poland’s Enotourism Product Model
title_full Analysis of Poland’s Enotourism Product Model
title_fullStr Analysis of Poland’s Enotourism Product Model
title_full_unstemmed Analysis of Poland’s Enotourism Product Model
title_short Analysis of Poland’s Enotourism Product Model
title_sort analysis of poland s enotourism product model
topic enotourism
wine tourism
vineyards
tourism product
product management
poland
url https://doi.org/10.14746/quageo-2023-0033
work_keys_str_mv AT sidorkiewiczmarta analysisofpolandsenotourismproductmodel