Leverage IoT Technologies for Customer Acquisition and Retention
The Internet of things is a dynamic network of devices that communicate with each other and provide important data for any business. This communication is established through sensors embedded in devices and objects, which can be anything from your watch to an air pollution monitor. The adoption of I...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
The Bucharest University of Economic Studies Publishing House
2019-11-01
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| Series: | Journal of Emerging Trends in Marketing and Management |
| Subjects: | |
| Online Access: | http://www.etimm.ase.ro/RePEc/aes/jetimm/2019/ETIMM_V01_2019_117.pdf |