MENGGAGAS COMPETITIVE ADVANTAGE MELALUI BRANDING IMAGE DI MADRASAH ALIYAH NURUL JADID PAITON PROBOLINGGO
Choosing the best school is important for some people. the best school benchmark is a school that has a big name brand image in view of the majority of society. Lately more and more educational institutions are emerging, every institution is competing to improve the quality in order to win the compe...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universitas Islam Negeri Ar-Raniry
2018-02-01
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| Series: | Jurnal Ilmiah Didaktika: Media Ilmiah Pendidikan dan Pengajaran |
| Subjects: | |
| Online Access: | https://jurnal.ar-raniry.ac.id/index.php/didaktika/article/view/3244 |
| _version_ | 1818974110934368256 |
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| author | Zainur Roziqin Hefny Rozaq |
| author_facet | Zainur Roziqin Hefny Rozaq |
| author_sort | Zainur Roziqin |
| collection | DOAJ |
| description | Choosing the best school is important for some people. the best school benchmark is a school that has a big name brand image in view of the majority of society. Lately more and more educational institutions are emerging, every institution is competing to improve the quality in order to win the competition. Schools that have a good image in the eyes of the public will win this competition. Therefore, brand image is an important thing that must be considered by education providers. This paper aims to determine the steps to form a brand image in Islamic Senior High School of Nurul Jadid Paiton Probolinggo as an effort to improve competitiveness. This study used a qualitative approach with the method of data mining in the form of observation, interview, and tracing of related documents.The results of this study indicate that there are several steps taken by Islamic Senior High School Of Nurul Jadid institution in forming brand image, which is institutional accreditation, inculcate good student behavior, improve student achievement, improve teacher quality and graduate quality, hold excellent activities, with alumni. These steps can improve competitiveness, with school accreditation, good graduate quality, student achievement, and student behavior have attracted the attention of the community to choose to continue their studies in Islamic Senior High School of Nurul Jadid, as well as being a challenge for other institutions. |
| first_indexed | 2024-12-20T15:34:51Z |
| format | Article |
| id | doaj.art-80439f2f8c7a47ccb79ac01a6952ac6e |
| institution | Directory Open Access Journal |
| issn | 1411-612X 2355-6129 |
| language | English |
| last_indexed | 2024-12-20T15:34:51Z |
| publishDate | 2018-02-01 |
| publisher | Universitas Islam Negeri Ar-Raniry |
| record_format | Article |
| series | Jurnal Ilmiah Didaktika: Media Ilmiah Pendidikan dan Pengajaran |
| spelling | doaj.art-80439f2f8c7a47ccb79ac01a6952ac6e2022-12-21T19:35:27ZengUniversitas Islam Negeri Ar-RaniryJurnal Ilmiah Didaktika: Media Ilmiah Pendidikan dan Pengajaran1411-612X2355-61292018-02-0118222524410.22373/jid.v18i2.32442331MENGGAGAS COMPETITIVE ADVANTAGE MELALUI BRANDING IMAGE DI MADRASAH ALIYAH NURUL JADID PAITON PROBOLINGGOZainur Roziqin0Hefny Rozaq1Universitas Nurul Jadid ProbolinggoUniversitas Nurul Jadid ProbolinggoChoosing the best school is important for some people. the best school benchmark is a school that has a big name brand image in view of the majority of society. Lately more and more educational institutions are emerging, every institution is competing to improve the quality in order to win the competition. Schools that have a good image in the eyes of the public will win this competition. Therefore, brand image is an important thing that must be considered by education providers. This paper aims to determine the steps to form a brand image in Islamic Senior High School of Nurul Jadid Paiton Probolinggo as an effort to improve competitiveness. This study used a qualitative approach with the method of data mining in the form of observation, interview, and tracing of related documents.The results of this study indicate that there are several steps taken by Islamic Senior High School Of Nurul Jadid institution in forming brand image, which is institutional accreditation, inculcate good student behavior, improve student achievement, improve teacher quality and graduate quality, hold excellent activities, with alumni. These steps can improve competitiveness, with school accreditation, good graduate quality, student achievement, and student behavior have attracted the attention of the community to choose to continue their studies in Islamic Senior High School of Nurul Jadid, as well as being a challenge for other institutions.https://jurnal.ar-raniry.ac.id/index.php/didaktika/article/view/3244Branding ImageCompetitive AdvantageIslamic senior high School Nurul Jadid |
| spellingShingle | Zainur Roziqin Hefny Rozaq MENGGAGAS COMPETITIVE ADVANTAGE MELALUI BRANDING IMAGE DI MADRASAH ALIYAH NURUL JADID PAITON PROBOLINGGO Jurnal Ilmiah Didaktika: Media Ilmiah Pendidikan dan Pengajaran Branding Image Competitive Advantage Islamic senior high School Nurul Jadid |
| title | MENGGAGAS COMPETITIVE ADVANTAGE MELALUI BRANDING IMAGE DI MADRASAH ALIYAH NURUL JADID PAITON PROBOLINGGO |
| title_full | MENGGAGAS COMPETITIVE ADVANTAGE MELALUI BRANDING IMAGE DI MADRASAH ALIYAH NURUL JADID PAITON PROBOLINGGO |
| title_fullStr | MENGGAGAS COMPETITIVE ADVANTAGE MELALUI BRANDING IMAGE DI MADRASAH ALIYAH NURUL JADID PAITON PROBOLINGGO |
| title_full_unstemmed | MENGGAGAS COMPETITIVE ADVANTAGE MELALUI BRANDING IMAGE DI MADRASAH ALIYAH NURUL JADID PAITON PROBOLINGGO |
| title_short | MENGGAGAS COMPETITIVE ADVANTAGE MELALUI BRANDING IMAGE DI MADRASAH ALIYAH NURUL JADID PAITON PROBOLINGGO |
| title_sort | menggagas competitive advantage melalui branding image di madrasah aliyah nurul jadid paiton probolinggo |
| topic | Branding Image Competitive Advantage Islamic senior high School Nurul Jadid |
| url | https://jurnal.ar-raniry.ac.id/index.php/didaktika/article/view/3244 |
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