LEXICAL MEANS OF SPEECH INFLUENCE IN A SYNCRETIC GENRE OF POLITICAL CAMPAIGN DISCOURSE
The article presents the analysis of the language means of realization of suggestive impact in the promotional genres of the Ukrainian political discourse. Defines the basic lexical language resources and their potential impact in political texts, in particular in the speech genres of a syncretic ty...
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| Format: | Article |
| Language: | Bulgarian |
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Odessa I. I. Mechnykov National University
2017-06-01
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| Series: | Записки з українського мовознавства |
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| Online Access: | http://zum.onu.edu.ua/article/view/131417 |
| Summary: | The article presents the analysis of the language means of realization of suggestive impact in the promotional genres of the Ukrainian political discourse. Defines the basic lexical language resources and their potential impact in political texts, in particular in the speech genres of a syncretic type, which enables the use of various linguistic means and units thanks to a large capacity and multifunctional nature. The focus is on lexical markers of suggestively in the promotional texts presented in the election campaigns during the last 10 years (2006-2016). The majority of lexical markers of suggestibility share a common goal of creating a "semantic tags" or "anchors", reinforcing in the subconscious mind of the addressees needs assessment – positive or negative. Such labels have the character of ideologies – lexical "bundle" axiological contents that inhibit the rational perception of the text content and explot irrational, emotional perception. |
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| ISSN: | 2414-0627 2415-7562 |