Fast fashion revolution: Unveiling the path to sustainable style in the era of fast fashion
The Fast fashion industry trend has proliferated due to its fast production and affordable prices. However, its negative impact on the climate and environment is significant. Previous research has revealed that Fast Fashion contributes to high greenhouse gas emissions, excessive water usage, water p...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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EDP Sciences
2024-01-01
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| Series: | E3S Web of Conferences |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2024/05/e3sconf_incasst2024_02005.pdf |
| _version_ | 1827372028888350720 |
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| author | Anisah Tiara Nur Andika Andika Wahyudi Danang Harnaji Bimo |
| author_facet | Anisah Tiara Nur Andika Andika Wahyudi Danang Harnaji Bimo |
| author_sort | Anisah Tiara Nur |
| collection | DOAJ |
| description | The Fast fashion industry trend has proliferated due to its fast production and affordable prices. However, its negative impact on the climate and environment is significant. Previous research has revealed that Fast Fashion contributes to high greenhouse gas emissions, excessive water usage, water pollution, and the generation of non-biodegradable textile waste. All of these factors harm environmental sustainability. Additionally, the mass production model of Fast Fashion also encourages excessive consumption, creates non-biodegradable textile waste, and increases pressure on natural resources. This study aims to examine the relationship between fashion orientation (FO) and Fast fashion purchase intention (FFPI), as well as their impact on Fast fashion purchasing behavior (FFPB). This research also explores the influence of sustainable clothing consumption attitudes (SCCA) as a moderating factor. Data were collected from 214 respondents through the nonprobability snowball sampling method. The analysis was conducted using the PLS-SEM method. The study's results indicate that FO significantly influences FFPI and strongly correlates with FFPB. Moreover, SCCA moderates the relationship between FFPI and FFPB. These findings imply that to address the negative impact of Fast Fashion on climate change and the environment, changes in FO and FFPI and an increase in SCCA are needed. Education and consumer awareness regarding the negative impacts of Fast Fashion, promotion and support for sustainable clothing brands and products, and implementing policies that encourage more sustainable production and consumption practices are essential steps that can be taken. |
| first_indexed | 2024-03-08T10:50:26Z |
| format | Article |
| id | doaj.art-805c925212d14851b13e0cc544dd9128 |
| institution | Directory Open Access Journal |
| issn | 2267-1242 |
| language | English |
| last_indexed | 2024-03-08T10:50:26Z |
| publishDate | 2024-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | E3S Web of Conferences |
| spelling | doaj.art-805c925212d14851b13e0cc544dd91282024-01-26T16:47:29ZengEDP SciencesE3S Web of Conferences2267-12422024-01-014750200510.1051/e3sconf/202447502005e3sconf_incasst2024_02005Fast fashion revolution: Unveiling the path to sustainable style in the era of fast fashionAnisah Tiara Nur0Andika Andika1Wahyudi Danang2Harnaji Bimo3Janabadra UniversityJanabadra UniversityJanabadra UniversityJanabadra UniversityThe Fast fashion industry trend has proliferated due to its fast production and affordable prices. However, its negative impact on the climate and environment is significant. Previous research has revealed that Fast Fashion contributes to high greenhouse gas emissions, excessive water usage, water pollution, and the generation of non-biodegradable textile waste. All of these factors harm environmental sustainability. Additionally, the mass production model of Fast Fashion also encourages excessive consumption, creates non-biodegradable textile waste, and increases pressure on natural resources. This study aims to examine the relationship between fashion orientation (FO) and Fast fashion purchase intention (FFPI), as well as their impact on Fast fashion purchasing behavior (FFPB). This research also explores the influence of sustainable clothing consumption attitudes (SCCA) as a moderating factor. Data were collected from 214 respondents through the nonprobability snowball sampling method. The analysis was conducted using the PLS-SEM method. The study's results indicate that FO significantly influences FFPI and strongly correlates with FFPB. Moreover, SCCA moderates the relationship between FFPI and FFPB. These findings imply that to address the negative impact of Fast Fashion on climate change and the environment, changes in FO and FFPI and an increase in SCCA are needed. Education and consumer awareness regarding the negative impacts of Fast Fashion, promotion and support for sustainable clothing brands and products, and implementing policies that encourage more sustainable production and consumption practices are essential steps that can be taken.https://www.e3s-conferences.org/articles/e3sconf/pdf/2024/05/e3sconf_incasst2024_02005.pdf |
| spellingShingle | Anisah Tiara Nur Andika Andika Wahyudi Danang Harnaji Bimo Fast fashion revolution: Unveiling the path to sustainable style in the era of fast fashion E3S Web of Conferences |
| title | Fast fashion revolution: Unveiling the path to sustainable style in the era of fast fashion |
| title_full | Fast fashion revolution: Unveiling the path to sustainable style in the era of fast fashion |
| title_fullStr | Fast fashion revolution: Unveiling the path to sustainable style in the era of fast fashion |
| title_full_unstemmed | Fast fashion revolution: Unveiling the path to sustainable style in the era of fast fashion |
| title_short | Fast fashion revolution: Unveiling the path to sustainable style in the era of fast fashion |
| title_sort | fast fashion revolution unveiling the path to sustainable style in the era of fast fashion |
| url | https://www.e3s-conferences.org/articles/e3sconf/pdf/2024/05/e3sconf_incasst2024_02005.pdf |
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