Scripted Gender Practices: Young Adults’ Social Media App Uses in Portugal

This research focuses on social media mobile applications as mediated interfaces of identity performances and interrogates to what extent everyday young adults’ uses are remaking gender scripts. We analyze young adults’ self-reported experiences on preferred social media apps and discourses of rejec...

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Main Authors: Rita Basílio Simões, Inês Amaral, Ana Marta M. Flores, Eduardo Antunes
Format: Article
Language:English
Published: SAGE Publishing 2023-09-01
Series:Social Media + Society
Online Access:https://doi.org/10.1177/20563051231196561
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author Rita Basílio Simões
Inês Amaral
Ana Marta M. Flores
Eduardo Antunes
author_facet Rita Basílio Simões
Inês Amaral
Ana Marta M. Flores
Eduardo Antunes
author_sort Rita Basílio Simões
collection DOAJ
description This research focuses on social media mobile applications as mediated interfaces of identity performances and interrogates to what extent everyday young adults’ uses are remaking gender scripts. We analyze young adults’ self-reported experiences on preferred social media apps and discourses of rejection of others, the technologies themselves, and how they favor certain behaviors. Theoretically, we resorted to feminist media studies and critical app research, focusing on users’ perceptions of their engagement with mobile technology. Empirically, we turned to semi-structured interviews with female and male young adults aged between 18 and 30 years. Results show limited agency to reshape normative gender scripts embedded in apps’ technological affordances and broad hegemonic discourses. We discuss these results and how they mirror normative gender expectations, recalling the impacts of contingent social formations in reproducing inequality.
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spelling doaj.art-805ee1c7c80b489882e5057b450eacd92023-09-09T16:03:59ZengSAGE PublishingSocial Media + Society2056-30512023-09-01910.1177/20563051231196561Scripted Gender Practices: Young Adults’ Social Media App Uses in PortugalRita Basílio Simões0Inês Amaral1Ana Marta M. Flores2Eduardo Antunes3University of Coimbra, PortugalUniversity of Coimbra, PortugalNOVA University Lisbon, PortugalUniversity of Coimbra, PortugalThis research focuses on social media mobile applications as mediated interfaces of identity performances and interrogates to what extent everyday young adults’ uses are remaking gender scripts. We analyze young adults’ self-reported experiences on preferred social media apps and discourses of rejection of others, the technologies themselves, and how they favor certain behaviors. Theoretically, we resorted to feminist media studies and critical app research, focusing on users’ perceptions of their engagement with mobile technology. Empirically, we turned to semi-structured interviews with female and male young adults aged between 18 and 30 years. Results show limited agency to reshape normative gender scripts embedded in apps’ technological affordances and broad hegemonic discourses. We discuss these results and how they mirror normative gender expectations, recalling the impacts of contingent social formations in reproducing inequality.https://doi.org/10.1177/20563051231196561
spellingShingle Rita Basílio Simões
Inês Amaral
Ana Marta M. Flores
Eduardo Antunes
Scripted Gender Practices: Young Adults’ Social Media App Uses in Portugal
Social Media + Society
title Scripted Gender Practices: Young Adults’ Social Media App Uses in Portugal
title_full Scripted Gender Practices: Young Adults’ Social Media App Uses in Portugal
title_fullStr Scripted Gender Practices: Young Adults’ Social Media App Uses in Portugal
title_full_unstemmed Scripted Gender Practices: Young Adults’ Social Media App Uses in Portugal
title_short Scripted Gender Practices: Young Adults’ Social Media App Uses in Portugal
title_sort scripted gender practices young adults social media app uses in portugal
url https://doi.org/10.1177/20563051231196561
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