Incumbent Failure in the 2018 Riau Governor Election Contest

This study aimsto explain the factors that led to the defeat of incumbent candidate ArsyadjuliandiRachman-Suyatno in the election of the Governor of Riau in 2018. This empirical fact is interesting to analyze because the incumbent pair is supported by the majority of seats in parliament and Riau is...

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Main Authors: Auradian Marta, Utang Suwaryo, Affan Sulaeman, Leo Agustino
Format: Article
Language:English
Published: Universitas Teuku Umar 2022-10-01
Series:Jurnal Public Policy
Subjects:
Online Access:http://jurnal.utu.ac.id/jppolicy/article/view/5360
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author Auradian Marta
Utang Suwaryo
Affan Sulaeman
Leo Agustino
author_facet Auradian Marta
Utang Suwaryo
Affan Sulaeman
Leo Agustino
author_sort Auradian Marta
collection DOAJ
description This study aimsto explain the factors that led to the defeat of incumbent candidate ArsyadjuliandiRachman-Suyatno in the election of the Governor of Riau in 2018. This empirical fact is interesting to analyze because the incumbent pair is supported by the majority of seats in parliament and Riau is the base area of the Golkar Party. This study uses qualitative research methods using data collection techniques through interviews and document sources such as books, research journals, survey results, and articles in mass media and online media. The results of this study indicate that 4 factors led to the defeat of the incumbent pair in the election of the Governor of Riau in 2018 namely (1) Government performance that is not well socialized; (2) Machinery of political parties that have not worked optimally and effectively; (3) Effect of the ulama; and (4) Political branding of incumbent candidate pairs who are unsuccessful. The conclusion in this study is that candidate figures are important indirect regional head elections, but also a political marketing strategy is needed by carrying out political branding so that the message to be conveyed to voters towards candidate figures is acceptable so that they are ultimately chosen by the voters.
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spelling doaj.art-80634da51d834e129df416cec2cca45e2023-07-23T03:03:03ZengUniversitas Teuku UmarJurnal Public Policy2477-57382502-05282022-10-018427027510.35308/jpp.v8i4.53603080Incumbent Failure in the 2018 Riau Governor Election ContestAuradian Marta0Utang Suwaryo1Affan Sulaeman2Leo Agustino3Universitas RiauUniversitas PadjadjaranUniversitas PadjadjaranUniversitas Sultan Ageng TirtayasaThis study aimsto explain the factors that led to the defeat of incumbent candidate ArsyadjuliandiRachman-Suyatno in the election of the Governor of Riau in 2018. This empirical fact is interesting to analyze because the incumbent pair is supported by the majority of seats in parliament and Riau is the base area of the Golkar Party. This study uses qualitative research methods using data collection techniques through interviews and document sources such as books, research journals, survey results, and articles in mass media and online media. The results of this study indicate that 4 factors led to the defeat of the incumbent pair in the election of the Governor of Riau in 2018 namely (1) Government performance that is not well socialized; (2) Machinery of political parties that have not worked optimally and effectively; (3) Effect of the ulama; and (4) Political branding of incumbent candidate pairs who are unsuccessful. The conclusion in this study is that candidate figures are important indirect regional head elections, but also a political marketing strategy is needed by carrying out political branding so that the message to be conveyed to voters towards candidate figures is acceptable so that they are ultimately chosen by the voters.http://jurnal.utu.ac.id/jppolicy/article/view/5360innovation, public service, quality of service, digital application
spellingShingle Auradian Marta
Utang Suwaryo
Affan Sulaeman
Leo Agustino
Incumbent Failure in the 2018 Riau Governor Election Contest
Jurnal Public Policy
innovation, public service, quality of service, digital application
title Incumbent Failure in the 2018 Riau Governor Election Contest
title_full Incumbent Failure in the 2018 Riau Governor Election Contest
title_fullStr Incumbent Failure in the 2018 Riau Governor Election Contest
title_full_unstemmed Incumbent Failure in the 2018 Riau Governor Election Contest
title_short Incumbent Failure in the 2018 Riau Governor Election Contest
title_sort incumbent failure in the 2018 riau governor election contest
topic innovation, public service, quality of service, digital application
url http://jurnal.utu.ac.id/jppolicy/article/view/5360
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AT leoagustino incumbentfailureinthe2018riaugovernorelectioncontest