PENGARUH KELENGKAPAN PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Swalayan Ada Baru Di Kota Salatiga)
Abstract Completeness of the product for a self-service meruapakan important factor to attract consumers. The more complete product offered more it will meet the desires and needs of consumers. In addition to a range of products, quality of service is also a key to the success of efforts to develop...
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| Format: | Article |
| Language: | English |
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Sekolah Tinggi Ilmu Ekonomi AMA
2016-10-01
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| Series: | Among Makarti |
| Online Access: | https://jurnal.stieama.ac.id/index.php/ama/article/view/129 |
