The Foresight of sustainable branding for coastal tourism destinations (case study: Chabahar coastal area)
This research was Expertise-Oriented and is conducted with aim of foresight sustainable branding of coastal tourism destinations via an illustrative-analyzing method. This research makes an effort to response this question that what is the best scenario for the sustainable branding of coastal touris...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2020-07-01
|
| Series: | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| Subjects: |
| _version_ | 1797964125591044096 |
|---|---|
| author | parvaneh parchekani Abdolreza roknedin eftekhari Seyed saeed Hashemi |
| author_facet | parvaneh parchekani Abdolreza roknedin eftekhari Seyed saeed Hashemi |
| author_sort | parvaneh parchekani |
| collection | DOAJ |
| description | This research was Expertise-Oriented and is conducted with aim of foresight sustainable branding of coastal tourism destinations via an illustrative-analyzing method. This research makes an effort to response this question that what is the best scenario for the sustainable branding of coastal tourism destination? To do so, after extracting and customizing required indexes and propulsions, variables and the relationships among them were checked, key variables were detected and adoption degree of influential and impressive items was extracted. Then deterministic or effective and two-sided variables, risks, objectives, results, exceptions and sustainable branding adjustment variables were extracted and main scenarios authored according to them and architectured in three local, national and international levels. Also, 3 scenarios are presented with topics of “A transition with a reconstruction and improvement approach”, “Medium with a minimalistic retrieval approach” and “Optimal with a maximum retrieval approach”. |
| first_indexed | 2024-04-11T01:39:10Z |
| format | Article |
| id | doaj.art-807f0146e7c0470b83517e7ed93d608a |
| institution | Directory Open Access Journal |
| issn | 2322-3294 |
| language | fas |
| last_indexed | 2024-04-11T01:39:10Z |
| publishDate | 2020-07-01 |
| publisher | Allameh Tabataba'i University Press |
| record_format | Article |
| series | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| spelling | doaj.art-807f0146e7c0470b83517e7ed93d608a2023-01-03T08:37:05ZfasAllameh Tabataba'i University PressMuṭāli̒āt-i Mudīriyyat-i Gardishgarī2322-32942020-07-01155010.22054/TMS.2020.37943.2058The Foresight of sustainable branding for coastal tourism destinations (case study: Chabahar coastal area)parvaneh parchekani 0Abdolreza roknedin eftekhari 1Seyed saeed Hashemi 2Member of tourism planning group University of Science and CultureProfessor, Department of Geography and Rural Planning, Faculty of Humanities, Tarbiat Modares University Associate Professor, Department of Tourism Planning, Faculty of Tourism Sciences, University of Science and CultureThis research was Expertise-Oriented and is conducted with aim of foresight sustainable branding of coastal tourism destinations via an illustrative-analyzing method. This research makes an effort to response this question that what is the best scenario for the sustainable branding of coastal tourism destination? To do so, after extracting and customizing required indexes and propulsions, variables and the relationships among them were checked, key variables were detected and adoption degree of influential and impressive items was extracted. Then deterministic or effective and two-sided variables, risks, objectives, results, exceptions and sustainable branding adjustment variables were extracted and main scenarios authored according to them and architectured in three local, national and international levels. Also, 3 scenarios are presented with topics of “A transition with a reconstruction and improvement approach”, “Medium with a minimalistic retrieval approach” and “Optimal with a maximum retrieval approach”.foresight sustainable branding coastal tourism destinations chabahar |
| spellingShingle | parvaneh parchekani Abdolreza roknedin eftekhari Seyed saeed Hashemi The Foresight of sustainable branding for coastal tourism destinations (case study: Chabahar coastal area) Muṭāli̒āt-i Mudīriyyat-i Gardishgarī foresight sustainable branding coastal tourism destinations chabahar |
| title | The Foresight of sustainable branding for coastal tourism destinations (case study: Chabahar coastal area) |
| title_full | The Foresight of sustainable branding for coastal tourism destinations (case study: Chabahar coastal area) |
| title_fullStr | The Foresight of sustainable branding for coastal tourism destinations (case study: Chabahar coastal area) |
| title_full_unstemmed | The Foresight of sustainable branding for coastal tourism destinations (case study: Chabahar coastal area) |
| title_short | The Foresight of sustainable branding for coastal tourism destinations (case study: Chabahar coastal area) |
| title_sort | foresight of sustainable branding for coastal tourism destinations case study chabahar coastal area |
| topic | foresight sustainable branding coastal tourism destinations chabahar |
| work_keys_str_mv | AT parvanehparchekani theforesightofsustainablebrandingforcoastaltourismdestinationscasestudychabaharcoastalarea AT abdolrezaroknedineftekhari theforesightofsustainablebrandingforcoastaltourismdestinationscasestudychabaharcoastalarea AT seyedsaeedhashemi theforesightofsustainablebrandingforcoastaltourismdestinationscasestudychabaharcoastalarea AT parvanehparchekani foresightofsustainablebrandingforcoastaltourismdestinationscasestudychabaharcoastalarea AT abdolrezaroknedineftekhari foresightofsustainablebrandingforcoastaltourismdestinationscasestudychabaharcoastalarea AT seyedsaeedhashemi foresightofsustainablebrandingforcoastaltourismdestinationscasestudychabaharcoastalarea |