Factors Affecting Consumer Taste in Determining the Type of Drink Agades.id Labuhanbatu
The progress of a food and beverage product business can be noticed through its advertisements because by advertising its products, people will recognize it. Brand image also supports the success of a business, because a brand that is known to the wider community will influence consumer desires. La...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2023-11-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/3725 |
| _version_ | 1797326731577655296 |
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| author | Andre Agasi Pratama Nasution Ade Parlaungan Bhakti Helvi Rambe |
| author_facet | Andre Agasi Pratama Nasution Ade Parlaungan Bhakti Helvi Rambe |
| author_sort | Andre Agasi Pratama Nasution |
| collection | DOAJ |
| description |
The progress of a food and beverage product business can be noticed through its advertisements because by advertising its products, people will recognize it. Brand image also supports the success of a business, because a brand that is known to the wider community will influence consumer desires. Lastly is product design, where the form of packaging also influences consumer tastes from AGADES.ID, especially ZOZU products. Based on the results of the analysis and discussion that has been carried out, it can be concluded that the partial hypothesis testing shows that the advertising variable has a positive and significant effect on the consumer’s taste variable, the brand image variable has a positive and significant effect on the consumer's taste variable and the product design variable has a positive and significant effect on variable consumer tastes. This result means that the variable consumer taste can be influenced by advertising, brand image, and product design variables by 30.4%, while the remaining 69.6% is influenced by other factors not discussed in this study, such as discipline, motivation, and so forth.
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| first_indexed | 2024-03-08T06:28:23Z |
| format | Article |
| id | doaj.art-8086f604dbfa4835bc27572236071e55 |
| institution | Directory Open Access Journal |
| issn | 2621-606X |
| language | English |
| last_indexed | 2024-03-08T06:28:23Z |
| publishDate | 2023-11-01 |
| publisher | Universitas KH Abdul Chalim, Prodi Ekonomi Syariah |
| record_format | Article |
| series | Indonesian Interdisciplinary Journal of Sharia Economics |
| spelling | doaj.art-8086f604dbfa4835bc27572236071e552024-02-03T13:17:20ZengUniversitas KH Abdul Chalim, Prodi Ekonomi SyariahIndonesian Interdisciplinary Journal of Sharia Economics2621-606X2023-11-016310.31538/iijse.v6i3.3725Factors Affecting Consumer Taste in Determining the Type of Drink Agades.id LabuhanbatuAndre Agasi Pratama Nasution0Ade Parlaungan1Bhakti Helvi Rambe2Universitas Labuhanbatu, Rantauprapat, IndonesiaUniversitas Labuhanbatu, Labuhanbatu, IndonesiaUniversitas Labuhanbatu, Labuhanbatu, Indonesia The progress of a food and beverage product business can be noticed through its advertisements because by advertising its products, people will recognize it. Brand image also supports the success of a business, because a brand that is known to the wider community will influence consumer desires. Lastly is product design, where the form of packaging also influences consumer tastes from AGADES.ID, especially ZOZU products. Based on the results of the analysis and discussion that has been carried out, it can be concluded that the partial hypothesis testing shows that the advertising variable has a positive and significant effect on the consumer’s taste variable, the brand image variable has a positive and significant effect on the consumer's taste variable and the product design variable has a positive and significant effect on variable consumer tastes. This result means that the variable consumer taste can be influenced by advertising, brand image, and product design variables by 30.4%, while the remaining 69.6% is influenced by other factors not discussed in this study, such as discipline, motivation, and so forth. https://e-journal.uac.ac.id/index.php/iijse/article/view/3725AdvertisingBrand ImageProduct DesignConsumer Taste |
| spellingShingle | Andre Agasi Pratama Nasution Ade Parlaungan Bhakti Helvi Rambe Factors Affecting Consumer Taste in Determining the Type of Drink Agades.id Labuhanbatu Indonesian Interdisciplinary Journal of Sharia Economics Advertising Brand Image Product Design Consumer Taste |
| title | Factors Affecting Consumer Taste in Determining the Type of Drink Agades.id Labuhanbatu |
| title_full | Factors Affecting Consumer Taste in Determining the Type of Drink Agades.id Labuhanbatu |
| title_fullStr | Factors Affecting Consumer Taste in Determining the Type of Drink Agades.id Labuhanbatu |
| title_full_unstemmed | Factors Affecting Consumer Taste in Determining the Type of Drink Agades.id Labuhanbatu |
| title_short | Factors Affecting Consumer Taste in Determining the Type of Drink Agades.id Labuhanbatu |
| title_sort | factors affecting consumer taste in determining the type of drink agades id labuhanbatu |
| topic | Advertising Brand Image Product Design Consumer Taste |
| url | https://e-journal.uac.ac.id/index.php/iijse/article/view/3725 |
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