Understanding Continuance Usage of Natural Gas: A Theoretical Model and Empirical Evaluation
The adoption of natural gas increased notably last years, and there is some recognition that it improves the quality of life of inhabitants. While initial acceptance is an essential first step, the continued use is relevant to the long-term success of any technology. However, the literature on energ...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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MDPI AG
2018-08-01
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| Series: | Energies |
| Subjects: | |
| Online Access: | http://www.mdpi.com/1996-1073/11/8/2019 |
| _version_ | 1798040615046348800 |
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| author | Victor Fernández-Guzmán Edgardo R. Bravo |
| author_facet | Victor Fernández-Guzmán Edgardo R. Bravo |
| author_sort | Victor Fernández-Guzmán |
| collection | DOAJ |
| description | The adoption of natural gas increased notably last years, and there is some recognition that it improves the quality of life of inhabitants. While initial acceptance is an essential first step, the continued use is relevant to the long-term success of any technology. However, the literature on energy has focused on adoption and has devoted less attention to models that explain continuance usage. Accordingly, this study developed a model to explain continuance usage, grounded in Expectation-Confirmation Model (ECM). Unlike adoption models, confirmation of previous expectations and satisfaction with the experience of use have a relevant role in this phenomenon. Data was gathered through a questionnaire to 435 users of the service in a Latin American metropolis, and structural equations model was used for analysis. The results show that constructs of the ECM (perceived usefulness, disconfirmation, and satisfaction) influences on continuance intention. While the price impacts as expected, it is surprising that environmental consciousness strongly impacts the intention. These results may be useful for public agents to foster more comprehensive policies (beyond traditional: price and access), which include environmental and safety issues to consolidate the use of this energy source. Energy companies should develop strategies to manage consumer expectations and loyalty programs based on a high level of satisfaction. |
| first_indexed | 2024-04-11T22:10:08Z |
| format | Article |
| id | doaj.art-80920cead37f4d87a0c0ae7657f74307 |
| institution | Directory Open Access Journal |
| issn | 1996-1073 |
| language | English |
| last_indexed | 2024-04-11T22:10:08Z |
| publishDate | 2018-08-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Energies |
| spelling | doaj.art-80920cead37f4d87a0c0ae7657f743072022-12-22T04:00:35ZengMDPI AGEnergies1996-10732018-08-01118201910.3390/en11082019en11082019Understanding Continuance Usage of Natural Gas: A Theoretical Model and Empirical EvaluationVictor Fernández-Guzmán0Edgardo R. Bravo1Graduate School of Business, ESAN University, Santiago de Surco 15023, PeruDepartment of Engineering, Universidad del Pacífico-Peru, Jesús María 15072, PeruThe adoption of natural gas increased notably last years, and there is some recognition that it improves the quality of life of inhabitants. While initial acceptance is an essential first step, the continued use is relevant to the long-term success of any technology. However, the literature on energy has focused on adoption and has devoted less attention to models that explain continuance usage. Accordingly, this study developed a model to explain continuance usage, grounded in Expectation-Confirmation Model (ECM). Unlike adoption models, confirmation of previous expectations and satisfaction with the experience of use have a relevant role in this phenomenon. Data was gathered through a questionnaire to 435 users of the service in a Latin American metropolis, and structural equations model was used for analysis. The results show that constructs of the ECM (perceived usefulness, disconfirmation, and satisfaction) influences on continuance intention. While the price impacts as expected, it is surprising that environmental consciousness strongly impacts the intention. These results may be useful for public agents to foster more comprehensive policies (beyond traditional: price and access), which include environmental and safety issues to consolidate the use of this energy source. Energy companies should develop strategies to manage consumer expectations and loyalty programs based on a high level of satisfaction.http://www.mdpi.com/1996-1073/11/8/2019natural gascontinuance usageexpectation-confirmation |
| spellingShingle | Victor Fernández-Guzmán Edgardo R. Bravo Understanding Continuance Usage of Natural Gas: A Theoretical Model and Empirical Evaluation Energies natural gas continuance usage expectation-confirmation |
| title | Understanding Continuance Usage of Natural Gas: A Theoretical Model and Empirical Evaluation |
| title_full | Understanding Continuance Usage of Natural Gas: A Theoretical Model and Empirical Evaluation |
| title_fullStr | Understanding Continuance Usage of Natural Gas: A Theoretical Model and Empirical Evaluation |
| title_full_unstemmed | Understanding Continuance Usage of Natural Gas: A Theoretical Model and Empirical Evaluation |
| title_short | Understanding Continuance Usage of Natural Gas: A Theoretical Model and Empirical Evaluation |
| title_sort | understanding continuance usage of natural gas a theoretical model and empirical evaluation |
| topic | natural gas continuance usage expectation-confirmation |
| url | http://www.mdpi.com/1996-1073/11/8/2019 |
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