The country of origin: a brake or an accelerator when buying a car
This research aims to analyse the perception of the country of origin effect on the choice of a future car by the holders of a driving license, which are already possessing a car at the present moment. To solve the research problem, we can say that the results of this study would aim to answer the f...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Alexandru Ioan Cuza University of Iasi
2019-01-01
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| Series: | CES Working Papers |
| Online Access: | http://www.ceswp.uaic.ro/articles/CESWP2018_X4_ROM.pdf |