Diagnostics of the competitive environment of the enterprise
The competitive environment is one of the most important factors for effective operation of the company. Diagnostics of the company’s marketing environment will help to identify weaknesses in the work. The author, using the example of LLC «MPK “Atyashevsky”», considers the dynamics of the client flo...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Russian Academy of Entrepreneurship
2020-05-01
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| Series: | Путеводитель предпринимателя |
| Subjects: | |
| Online Access: | https://www.pp-mag.ru/jour/article/view/1429 |
| Summary: | The competitive environment is one of the most important factors for effective operation of the company. Diagnostics of the company’s marketing environment will help to identify weaknesses in the work. The author, using the example of LLC «MPK “Atyashevsky”», considers the dynamics of the client flow, financial performance and construction of the BKG matrix. |
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| ISSN: | 2073-9885 2687-136X |