Koncepcja społecznej odpowiedzialności biznesu w usługach ubezpieczeniowych
The aim of the article is to present the conception of the Corporate Social Responsibility in the insurance services. In the article the expectations of stakeholders and the most important areas of the use of CSR in insurance institutions are identified. The article also presents the basic relatio...
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| Format: | Article |
| Language: | English |
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Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego
2013-06-01
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| Series: | Problemy Zarządzania |
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| Online Access: | https://pz.wz.uw.edu.pl/resources/html/article/details?id=166697 |
| Summary: | The aim of the article is to present the conception of the Corporate Social Responsibility in the insurance
services. In the article the expectations of stakeholders and the most important areas of the use of
CSR in insurance institutions are identified. The article also presents the basic relationships between
socially responsible activities realized by insurance institutions and their image. Audits in the article were
conducted on the base of the analysis of the literature and various source materials related to the social
responsibility of the business. Moreover, the article identifies some basic differences in functioning of
the responsible business in the USA and the European Union. Finally, it gives some examples of social
responsible activity on the Polish insurance services market. On the basis of research conducted in the
present article it is possible to indicate the implications consisting of the necessity of the intensification
of the socially responsible activity of insurance institutions. |
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| ISSN: | 1644-9584 2300-8792 |