An exploratory study: Testing the effectiveness of a live-streamed lecture at tertiary level for accounting students

Orientation: Unrest on South African higher education campuses compelled universities to search for alternatives to traditional physical lectures. Research purpose: This study investigated whether live-streamed lectures could be an effective ad hoc alternative for accounting students at a South Afr...

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Main Authors: Sybil Smit, Mareli Rossouw
Format: Article
Language:English
Published: AOSIS 2019-02-01
Series:Journal of Economic and Financial Sciences
Subjects:
Online Access:https://jefjournal.org.za/index.php/jef/article/view/401
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author Sybil Smit
Mareli Rossouw
author_facet Sybil Smit
Mareli Rossouw
author_sort Sybil Smit
collection DOAJ
description Orientation: Unrest on South African higher education campuses compelled universities to search for alternatives to traditional physical lectures. Research purpose: This study investigated whether live-streamed lectures could be an effective ad hoc alternative for accounting students at a South African university. Motivation for the study: An alternative to physical lectures is necessary to ensure that the academic programme can continue and student performance be maintained during times when classes are disrupted. Research design/approach and method: A randomised control trial was chosen as the method to test the effectiveness of a live-streamed lecture. Participants were randomly allocated to attend either the physical accounting lecture or the synchronous live-streamed lecture. A comprehension test followed the said lecture for all participants. Main findings: The results of the test revealed that participants who live-streamed the lecture performed better than participants who attended the physical lecture. Gender was not a determining factor for the difference in performance when making use of live-streaming facilities, but race and background might influence performance. The majority of participants who live-streamed the lecture stated that they focused better with live streaming than they normally do in the class. Practical/managerial implications: Tertiary institutions are advised to acquire or implement live-streaming solutions that will help to ensure that classes can continue undisturbed during unrest on campus. Contribution/value-add: It was concluded that live streaming could uphold student performance when used temporarily in unusual circumstances.
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spelling doaj.art-80fdc031b84b490b8fdb706e0f6ee4e32022-12-22T02:41:18ZengAOSISJournal of Economic and Financial Sciences1995-70762312-28032019-02-01121e1e810.4102/jef.v12i1.401344An exploratory study: Testing the effectiveness of a live-streamed lecture at tertiary level for accounting studentsSybil Smit0Mareli Rossouw1School of Accountancy, Stellenbosch UniversitySchool of Accountancy, Stellenbosch UniversityOrientation: Unrest on South African higher education campuses compelled universities to search for alternatives to traditional physical lectures. Research purpose: This study investigated whether live-streamed lectures could be an effective ad hoc alternative for accounting students at a South African university. Motivation for the study: An alternative to physical lectures is necessary to ensure that the academic programme can continue and student performance be maintained during times when classes are disrupted. Research design/approach and method: A randomised control trial was chosen as the method to test the effectiveness of a live-streamed lecture. Participants were randomly allocated to attend either the physical accounting lecture or the synchronous live-streamed lecture. A comprehension test followed the said lecture for all participants. Main findings: The results of the test revealed that participants who live-streamed the lecture performed better than participants who attended the physical lecture. Gender was not a determining factor for the difference in performance when making use of live-streaming facilities, but race and background might influence performance. The majority of participants who live-streamed the lecture stated that they focused better with live streaming than they normally do in the class. Practical/managerial implications: Tertiary institutions are advised to acquire or implement live-streaming solutions that will help to ensure that classes can continue undisturbed during unrest on campus. Contribution/value-add: It was concluded that live streaming could uphold student performance when used temporarily in unusual circumstances.https://jefjournal.org.za/index.php/jef/article/view/401live streaminglive-streamed lecturesphysical class attendancestudent performanceaccounting students
spellingShingle Sybil Smit
Mareli Rossouw
An exploratory study: Testing the effectiveness of a live-streamed lecture at tertiary level for accounting students
Journal of Economic and Financial Sciences
live streaming
live-streamed lectures
physical class attendance
student performance
accounting students
title An exploratory study: Testing the effectiveness of a live-streamed lecture at tertiary level for accounting students
title_full An exploratory study: Testing the effectiveness of a live-streamed lecture at tertiary level for accounting students
title_fullStr An exploratory study: Testing the effectiveness of a live-streamed lecture at tertiary level for accounting students
title_full_unstemmed An exploratory study: Testing the effectiveness of a live-streamed lecture at tertiary level for accounting students
title_short An exploratory study: Testing the effectiveness of a live-streamed lecture at tertiary level for accounting students
title_sort exploratory study testing the effectiveness of a live streamed lecture at tertiary level for accounting students
topic live streaming
live-streamed lectures
physical class attendance
student performance
accounting students
url https://jefjournal.org.za/index.php/jef/article/view/401
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