Comparison of the RFM Model's Actual Value and Score Value for Clustering

Comparison of the RFM Model's Actual Value and Score Value for Clustering

Clustering algorithms and Recency-Frequency-Money (RFM) models are widely implemented in various sectors of e-commerce, banking, telecommunications and other industries to obtain customer segmentation. The RFM model will assess a line of data which includes the recency and frequency of data appearan...

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Bibliographic Details
Main Authors: Samidi, Ronal Yulyanto Suladi, Dewi Kusumaningsih
Format: Article
Language:English
Published: Ikatan Ahli Informatika Indonesia 2023-12-01
Series:Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi)
Subjects:
rfm model
rfm actual value
rfm core value
clustering
Online Access:https://jurnal.iaii.or.id/index.php/RESTI/article/view/5416

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