Black people in Ukraine: A content analysis of TikTok videos documenting discrimination against Black people attempting to flee at the onset of the 2022 Russo-Ukrainian war
This cross-sectional, descriptive study conducted on in June 2022 reviewed 100 TikTok videos using the hashtag #africansinukriane that depicted discrimination against Black people attempting to flee Ukraine at the onset of the war in February 2022. Two of the 16 themes were significant and present i...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Elsevier
2024-06-01
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| Series: | Dialogues in Health |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2772653323000655 |
| _version_ | 1797398909913399296 |
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| author | I.I. Vincent Jones Sungwoo Kim Haoyang Tang Zhiheng Liu |
| author_facet | I.I. Vincent Jones Sungwoo Kim Haoyang Tang Zhiheng Liu |
| author_sort | I.I. Vincent Jones |
| collection | DOAJ |
| description | This cross-sectional, descriptive study conducted on in June 2022 reviewed 100 TikTok videos using the hashtag #africansinukriane that depicted discrimination against Black people attempting to flee Ukraine at the onset of the war in February 2022. Two of the 16 themes were significant and present in over 50% of videos: raising awareness (67%) and racial discrimination (64%). Videos with elements of physical contact (N = 16, 76.2%), violence (N = 12, 75%), and dehumanization (N = 11, 68.8%) had higher shares than overall media shares. Less than 10% of the videos included dark humor (8%), sharing helpful resources (7%), and appreciation of countries that offered support (5%). Results indicate that videos that include raising awareness (p = .02), racial discrimination (p = .001), on-scene clips or war scenes (p = .007), physical contact (p = .006), and denied entry (p = .022). Their estimated differences in locations indicate that all of these themes were related to higher median shares of the videos. This study supports that TikTok is a place where marginalized groups can raise awareness about injustice and create counternarratives. This study exemplifies international anti-blackness with implications for health marketing and communication, human rights efforts, refugee health, and targeted mental health and policy support for those displaced by war. |
| first_indexed | 2024-03-09T01:32:20Z |
| format | Article |
| id | doaj.art-81266936785b494a9f9d92869586bcc4 |
| institution | Directory Open Access Journal |
| issn | 2772-6533 |
| language | English |
| last_indexed | 2024-03-09T01:32:20Z |
| publishDate | 2024-06-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Dialogues in Health |
| spelling | doaj.art-81266936785b494a9f9d92869586bcc42023-12-09T06:09:22ZengElsevierDialogues in Health2772-65332024-06-014100161Black people in Ukraine: A content analysis of TikTok videos documenting discrimination against Black people attempting to flee at the onset of the 2022 Russo-Ukrainian warI.I. Vincent Jones0Sungwoo Kim1Haoyang Tang2Zhiheng Liu3York College, City University of New York, Department of Health and Human Performance, Health Promotion Center, United States of America; Corresponding author.Teachers College, Columbia University, Department of Human Development, United States of AmericaUniversity of California, Santa Barbara, Department of Sociology, United States of AmericaColumbia University, The Institute for Social and Economic Research and Policy, Graduate School of Arts and Sciences, United States of AmericaThis cross-sectional, descriptive study conducted on in June 2022 reviewed 100 TikTok videos using the hashtag #africansinukriane that depicted discrimination against Black people attempting to flee Ukraine at the onset of the war in February 2022. Two of the 16 themes were significant and present in over 50% of videos: raising awareness (67%) and racial discrimination (64%). Videos with elements of physical contact (N = 16, 76.2%), violence (N = 12, 75%), and dehumanization (N = 11, 68.8%) had higher shares than overall media shares. Less than 10% of the videos included dark humor (8%), sharing helpful resources (7%), and appreciation of countries that offered support (5%). Results indicate that videos that include raising awareness (p = .02), racial discrimination (p = .001), on-scene clips or war scenes (p = .007), physical contact (p = .006), and denied entry (p = .022). Their estimated differences in locations indicate that all of these themes were related to higher median shares of the videos. This study supports that TikTok is a place where marginalized groups can raise awareness about injustice and create counternarratives. This study exemplifies international anti-blackness with implications for health marketing and communication, human rights efforts, refugee health, and targeted mental health and policy support for those displaced by war.http://www.sciencedirect.com/science/article/pii/S2772653323000655UkraineWarAnti-blacknessDiscriminationSocial mediaRacism |
| spellingShingle | I.I. Vincent Jones Sungwoo Kim Haoyang Tang Zhiheng Liu Black people in Ukraine: A content analysis of TikTok videos documenting discrimination against Black people attempting to flee at the onset of the 2022 Russo-Ukrainian war Dialogues in Health Ukraine War Anti-blackness Discrimination Social media Racism |
| title | Black people in Ukraine: A content analysis of TikTok videos documenting discrimination against Black people attempting to flee at the onset of the 2022 Russo-Ukrainian war |
| title_full | Black people in Ukraine: A content analysis of TikTok videos documenting discrimination against Black people attempting to flee at the onset of the 2022 Russo-Ukrainian war |
| title_fullStr | Black people in Ukraine: A content analysis of TikTok videos documenting discrimination against Black people attempting to flee at the onset of the 2022 Russo-Ukrainian war |
| title_full_unstemmed | Black people in Ukraine: A content analysis of TikTok videos documenting discrimination against Black people attempting to flee at the onset of the 2022 Russo-Ukrainian war |
| title_short | Black people in Ukraine: A content analysis of TikTok videos documenting discrimination against Black people attempting to flee at the onset of the 2022 Russo-Ukrainian war |
| title_sort | black people in ukraine a content analysis of tiktok videos documenting discrimination against black people attempting to flee at the onset of the 2022 russo ukrainian war |
| topic | Ukraine War Anti-blackness Discrimination Social media Racism |
| url | http://www.sciencedirect.com/science/article/pii/S2772653323000655 |
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