Genesis of marketing
In the article identified the source of marketing theory. Detected a double nature and twofold nature of marketing as a tool of transformation product of labor into a commodity. We consider the place and role of marketing in the economic sciences. It is proved that marketing has physical and economi...
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| Format: | Article |
| Language: | English |
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Sumy State University
2011-12-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_4_1_33_37.pdf |
| _version_ | 1797333021192355840 |
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| author | T.O. Oklander |
| author_facet | T.O. Oklander |
| author_sort | T.O. Oklander |
| collection | DOAJ |
| description | In the article identified the source of marketing theory. Detected a double nature and twofold nature of marketing as a tool of transformation product of labor into a commodity. We consider the place and role of marketing in the economic sciences. It is proved that marketing has physical and economic components. |
| first_indexed | 2024-03-08T07:56:50Z |
| format | Article |
| id | doaj.art-816a2d96515f4e43a154264f919f9007 |
| institution | Directory Open Access Journal |
| issn | 2218-4511 |
| language | English |
| last_indexed | 2024-03-08T07:56:50Z |
| publishDate | 2011-12-01 |
| publisher | Sumy State University |
| record_format | Article |
| series | Marketing i Menedžment Innovacij |
| spelling | doaj.art-816a2d96515f4e43a154264f919f90072024-02-02T13:28:11ZengSumy State UniversityMarketing i Menedžment Innovacij2218-45112011-12-0124/13337Genesis of marketingT.O. OklanderIn the article identified the source of marketing theory. Detected a double nature and twofold nature of marketing as a tool of transformation product of labor into a commodity. We consider the place and role of marketing in the economic sciences. It is proved that marketing has physical and economic components.http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_4_1_33_37.pdfneedsconsumer marketing conceptconsumer valuemanage relationships with customersproductquality of life |
| spellingShingle | T.O. Oklander Genesis of marketing Marketing i Menedžment Innovacij needs consumer marketing concept consumer value manage relationships with customers product quality of life |
| title | Genesis of marketing |
| title_full | Genesis of marketing |
| title_fullStr | Genesis of marketing |
| title_full_unstemmed | Genesis of marketing |
| title_short | Genesis of marketing |
| title_sort | genesis of marketing |
| topic | needs consumer marketing concept consumer value manage relationships with customers product quality of life |
| url | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_4_1_33_37.pdf |
| work_keys_str_mv | AT tooklander genesisofmarketing |