Genesis of marketing
In the article identified the source of marketing theory. Detected a double nature and twofold nature of marketing as a tool of transformation product of labor into a commodity. We consider the place and role of marketing in the economic sciences. It is proved that marketing has physical and economi...
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| Format: | Article |
| Language: | English |
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Sumy State University
2011-12-01
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| Series: | Marketing i Menedžment Innovacij |
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| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_4_1_33_37.pdf |