The dimensions of customer preference in the foodservice industry

The dimensions of customer preference in the foodservice industry

Today’s foodservice industry management must place a high priority on understanding the growing markets resulting from rapid urbanization and rising numbers of tourists. This industry has a huge impact on the global economy but it is affected by customers’ ever-changing preferences. Managers need to...

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Bibliographic Details
Main Authors: Firdaus Abdullah, Abang Zainoren bin Abang Abdurahman, Jamil Hamali
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2013-03-01
Series:Business: Theory and Practice
Subjects:
customer preference
foodservice industry
factor analysis
halal
service delivery
customer satisfaction & loyalty
Online Access:https://journals.vgtu.lt/index.php/BTP/article/view/8565

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