The Influence of E-Servicescape on Mobile Shopping Intention: The Mediating Role of Customer Satisfaction

The Influence of E-Servicescape on Mobile Shopping Intention: The Mediating Role of Customer Satisfaction

This paper aims to investigate, through aesthetic appeal, layout and functionality, interactivity and financial security, the impact of generation X perceptions of the e-servicescape in mobile shopping on perceived value and customer satisfaction following the sequence of the S–O–R framework. A surv...

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Bibliographic Details
Main Authors:	Yeo Amy Chu May, Moh Xiu Lei, Low Boon Tiong
Format:	Article
Language:	English
Published:	Sciendo 2021-08-01
Series:	Holistica
Subjects:	e-servicescape generation x customer satisfaction perceived value mobile purchase intention
Online Access:	https://doi.org/10.2478/hjbpa-2021-0015

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