RESPONS LINGKUNGAN BERBELANJA SEBAGAI STIMULUS PEMBELIAN TIDAK TERENCANA PADA TOKO SERBA ADA (TOSERBA) (Studi Kasus Carrefour Surabaya)

RESPONS LINGKUNGAN BERBELANJA SEBAGAI STIMULUS PEMBELIAN TIDAK TERENCANA PADA TOKO SERBA ADA (TOSERBA) (Studi Kasus Carrefour Surabaya)

This research discuss about the Shopping Environment Responses as Impulsive Buying stimuli in a study case on 200 consummers of Carrefour Surabaya. The shopping environment responses variables consist of are pleasure, arousal, and dominance (PAD). This study used shopping experience, that consists o...

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Bibliographic Details
Main Author: Hatane Semuel
Format: Article
Language:English
Published: Petra Christian University 2005-01-01
Series:Jurnal Manajemen dan Wirausaha
Subjects:
response
environment
shopping
buying
impulsive.
Online Access:http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/16361

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