Shopping Companions and Their Diverse Impacts: A Systematic Annotated Bibliography

Research studies of shopping with companions, or “co-shopping,” have investigated different "types of companion" (e.g., children, spouses, parents, friends) and the nature of their influence on shoppers’ retail experience. By means of a systematic literature review guided by the standard r...

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Main Authors: Tobias Benjamin Scholz, Sven Pagel, Jörg Henseler
Format: Article
Language:English
Published: SAGE Publishing 2023-12-01
Series:SAGE Open
Online Access:https://doi.org/10.1177/21582440231221905
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author Tobias Benjamin Scholz
Sven Pagel
Jörg Henseler
author_facet Tobias Benjamin Scholz
Sven Pagel
Jörg Henseler
author_sort Tobias Benjamin Scholz
collection DOAJ
description Research studies of shopping with companions, or “co-shopping,” have investigated different "types of companion" (e.g., children, spouses, parents, friends) and the nature of their influence on shoppers’ retail experience. By means of a systematic literature review guided by the standard review protocol PRISMA and qualitative content analysis, this paper offers a state-of-the-art overview of 66 studies and their findings, through the middle of 2023. It finds that sparse attention has been paid to shopping companions’ behaviors and personalities and that it is so far impossible to attribute their impacts on shoppers specifically to one or more types of companion. It also finds that the various factors that could facilitate understanding of how companions’ influences work in practice remain largely unexplored. In short, too little is known about how companions exert their influence and how shoppers process it and there remains much to be investigated about the interplay between shoppers, their companions, and an interacting salesperson. Our detailed findings and their implications could therefore usefully shape the agenda for future research into accompanied shopping.
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spelling doaj.art-818a839d4fe44419bfa28343835993f42024-02-01T07:03:24ZengSAGE PublishingSAGE Open2158-24402023-12-011310.1177/21582440231221905Shopping Companions and Their Diverse Impacts: A Systematic Annotated BibliographyTobias Benjamin Scholz0Sven Pagel1Jörg Henseler2University of Twente, Enschede, The NetherlandsMainz University of Applied Sciences, Rheinland-Pfalz, GermanyUniversity of Twente, Enschede, The NetherlandsResearch studies of shopping with companions, or “co-shopping,” have investigated different "types of companion" (e.g., children, spouses, parents, friends) and the nature of their influence on shoppers’ retail experience. By means of a systematic literature review guided by the standard review protocol PRISMA and qualitative content analysis, this paper offers a state-of-the-art overview of 66 studies and their findings, through the middle of 2023. It finds that sparse attention has been paid to shopping companions’ behaviors and personalities and that it is so far impossible to attribute their impacts on shoppers specifically to one or more types of companion. It also finds that the various factors that could facilitate understanding of how companions’ influences work in practice remain largely unexplored. In short, too little is known about how companions exert their influence and how shoppers process it and there remains much to be investigated about the interplay between shoppers, their companions, and an interacting salesperson. Our detailed findings and their implications could therefore usefully shape the agenda for future research into accompanied shopping.https://doi.org/10.1177/21582440231221905
spellingShingle Tobias Benjamin Scholz
Sven Pagel
Jörg Henseler
Shopping Companions and Their Diverse Impacts: A Systematic Annotated Bibliography
SAGE Open
title Shopping Companions and Their Diverse Impacts: A Systematic Annotated Bibliography
title_full Shopping Companions and Their Diverse Impacts: A Systematic Annotated Bibliography
title_fullStr Shopping Companions and Their Diverse Impacts: A Systematic Annotated Bibliography
title_full_unstemmed Shopping Companions and Their Diverse Impacts: A Systematic Annotated Bibliography
title_short Shopping Companions and Their Diverse Impacts: A Systematic Annotated Bibliography
title_sort shopping companions and their diverse impacts a systematic annotated bibliography
url https://doi.org/10.1177/21582440231221905
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