SPORT MARKETING MIX STRATEGIES
This paper presents a brief overview of a significant element of the sport marketing management model called the marketing mix. The marketing mix is crucial because it defines the sport business, and much of the sport marketer’s time is spent on various functions within the marketing mix. The market...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Romanian Foundation for Business Intelligence
2013-06-01
|
| Series: | SEA: Practical Application of Science |
| Subjects: | |
| Online Access: |
http://seaopenresearch.eu/Journals/articles/SPAS_1_36.pdf
|
| _version_ | 1818898082355478528 |
|---|---|
| author | Alexandru Lucian MIHAI |
| author_facet | Alexandru Lucian MIHAI |
| author_sort | Alexandru Lucian MIHAI |
| collection | DOAJ |
| description | This paper presents a brief overview of a significant element of the sport marketing management model called the marketing mix. The marketing mix is crucial because it defines the sport business, and much of the sport marketer’s time is spent on various functions within the marketing mix. The marketing mix is the strategic combination of the product, price, place and promotion elements. These elements are typically called the four Ps of marketing. Decisions and strategies for each are important for the marketer. Information for making educated decisions involving the four Ps comes from the marketing research involving primarily the four Cs - consumer, competitor, company and climate. A critical decision and one of the greatest challenges for the sport business is how to strategically combine the four Ps to best satisfy the consumer, meet company objectives, enhance market position, and enhance competitive advantages. |
| first_indexed | 2024-12-19T19:26:25Z |
| format | Article |
| id | doaj.art-8195ff86ad3d46fda3c2d30227384108 |
| institution | Directory Open Access Journal |
| issn | 2360-2554 |
| language | English |
| last_indexed | 2024-12-19T19:26:25Z |
| publishDate | 2013-06-01 |
| publisher | Romanian Foundation for Business Intelligence |
| record_format | Article |
| series | SEA: Practical Application of Science |
| spelling | doaj.art-8195ff86ad3d46fda3c2d302273841082022-12-21T20:08:46ZengRomanian Foundation for Business IntelligenceSEA: Practical Application of Science2360-25542013-06-01I1 (1/2013)298303seapas:y:2013:i:1:p:298-303SPORT MARKETING MIX STRATEGIESAlexandru Lucian MIHAI0 Faculty: Marketing, Academy of Economic Studies, Bucharest, Romania This paper presents a brief overview of a significant element of the sport marketing management model called the marketing mix. The marketing mix is crucial because it defines the sport business, and much of the sport marketer’s time is spent on various functions within the marketing mix. The marketing mix is the strategic combination of the product, price, place and promotion elements. These elements are typically called the four Ps of marketing. Decisions and strategies for each are important for the marketer. Information for making educated decisions involving the four Ps comes from the marketing research involving primarily the four Cs - consumer, competitor, company and climate. A critical decision and one of the greatest challenges for the sport business is how to strategically combine the four Ps to best satisfy the consumer, meet company objectives, enhance market position, and enhance competitive advantages. http://seaopenresearch.eu/Journals/articles/SPAS_1_36.pdf Sport marketing Marketing mixMarket position |
| spellingShingle | Alexandru Lucian MIHAI SPORT MARKETING MIX STRATEGIES SEA: Practical Application of Science Sport marketing Marketing mix Market position |
| title | SPORT MARKETING MIX STRATEGIES |
| title_full | SPORT MARKETING MIX STRATEGIES |
| title_fullStr | SPORT MARKETING MIX STRATEGIES |
| title_full_unstemmed | SPORT MARKETING MIX STRATEGIES |
| title_short | SPORT MARKETING MIX STRATEGIES |
| title_sort | sport marketing mix strategies |
| topic | Sport marketing Marketing mix Market position |
| url |
http://seaopenresearch.eu/Journals/articles/SPAS_1_36.pdf
|
| work_keys_str_mv | AT alexandrulucianmihai sportmarketingmixstrategies |