Causal Quantification of Cannibalization During Promotional Sales in Grocery Retail
In food and grocery retail, sales cannibalisation during promotions occurs when a promoted product has a knock-on effect on the sales of a non-promoted one. The quantification of its effect is important for retailers, as cannibalisation can lead to wasted food and lost profits. The performance of pr...
| Autori principali: | , , |
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| Natura: | Articolo |
| Lingua: | English |
| Pubblicazione: |
IEEE
2021-01-01
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| Serie: | IEEE Access |
| Soggetti: | |
| Accesso online: | https://ieeexplore.ieee.org/document/9363114/ |