Causal Quantification of Cannibalization During Promotional Sales in Grocery Retail
In food and grocery retail, sales cannibalisation during promotions occurs when a promoted product has a knock-on effect on the sales of a non-promoted one. The quantification of its effect is important for retailers, as cannibalisation can lead to wasted food and lost profits. The performance of pr...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
IEEE
2021-01-01
|
| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/9363114/ |