Dimensions Affecting the Purchasing Behavior of Nepali Women
The purpose of this study is to identify the various dimensions of buying behavior of Nepalese women while making purchasing decisions. A total of 100 women of different background were surveyed through a questionnaire consisting of 22 questions related to the buying behavior. Various factors such...
Main Authors: | Karan Singh Thagunna, Garima Khanal |
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Format: | Article |
Language: | English |
Published: |
EconJournals
2012-12-01
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Series: | International Review of Management and Marketing |
Online Access: | https://www.econjournals.com/index.php/irmm/article/view/330 |
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