The Intermediate Role of Brand Loyalty in the Relationship between Consumer Value and Purchase Intention (Case Study: Consumers of SNOWA Household Appliances in Kermanshah City)
The present study tries to test the mediating role of brand loyalty in relationship between consumer value and purchase intention. The research method is descriptive- correlative and it is specifically of structural equations modeling type which uses Smart PLS software. Statistical population is co...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2017-10-01
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| Series: | International Review of Management and Marketing |
| Online Access: | http://mail.econjournals.com/index.php/irmm/article/view/5147 |