Pre-election campaign in the radio and TV programme in the Romanian language of the Public Service of Vojvodina

The aim of this paper is to investigate the way in which the pre-election campaign is reported in the radio and TV programme in the Romanian language of the Public Service of Vojvodina. In that sense, articles on this topic were analysed in 14 radio and 14 TV central informative programmes broadcast...

Full description

Bibliographic Details
Main Author: Spariosu Laura G.
Format: Article
Language:English
Published: Faculty of Philosophy, Kosovska Mitrovica 2023-01-01
Series:Zbornik Radova Filozofskog Fakulteta u Prištini
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/0354-3293/2023/0354-32932301423S.pdf
_version_ 1797832979110690816
author Spariosu Laura G.
author_facet Spariosu Laura G.
author_sort Spariosu Laura G.
collection DOAJ
description The aim of this paper is to investigate the way in which the pre-election campaign is reported in the radio and TV programme in the Romanian language of the Public Service of Vojvodina. In that sense, articles on this topic were analysed in 14 radio and 14 TV central informative programmes broadcasted in March 2022. For the purposes of the research, a quantitative-qualitative method of media discourse content analysis and a comparative method were used, also a code sheet was compiled including the following categories: date, medium, duration of the radio and TV report, publication of the article (in the pre-election block or outside the block), topic, authorship, genre, audio-visual equipment, reporting occasion, location, subject, personalization of the subject, party affiliation of the subject, party name of the subject if it is a party person, object, personalization of the object, party affiliation of the object, party name of the object if it is a party person, the relation of the subject to the object, the way of advertising in the campaign, notes. The analysis of the results showed that despite the tendency of journalists to inform the audience about the activities of political parties in a timely manner, this was done through simple forms, most often news, without a critical approach. Furthermore, most of the space was given to the pre-election campaign in Belgrade and other places in Serbia, ignoring Novi Sad and Vojvodina, as well as places with Romanian population. The analysed articles most often report on current events, with an emphasis on the activities of Republic officials and candidates in the presidential elections. In addition, the most represented politician is Aleksandar Vučić and the SNS political party. Therefore, we cannot consider this an example of good practice because the Public Service must be in the service of the citizens who establish and finance it, not only one party. Still, we commend the effort to report on the campaign within the electoral bloc, thus preventing abuse of office and preventing officials from being advertised from positions of power.
first_indexed 2024-04-09T14:16:23Z
format Article
id doaj.art-81baebdd05494653ad65d9d898d5a349
institution Directory Open Access Journal
issn 0354-3293
2217-8082
language English
last_indexed 2024-04-09T14:16:23Z
publishDate 2023-01-01
publisher Faculty of Philosophy, Kosovska Mitrovica
record_format Article
series Zbornik Radova Filozofskog Fakulteta u Prištini
spelling doaj.art-81baebdd05494653ad65d9d898d5a3492023-05-05T08:15:06ZengFaculty of Philosophy, Kosovska MitrovicaZbornik Radova Filozofskog Fakulteta u Prištini0354-32932217-80822023-01-015314234460354-32932301423SPre-election campaign in the radio and TV programme in the Romanian language of the Public Service of VojvodinaSpariosu Laura G.0Univerzitet u Novom Sadu, Filozofski fakultet, Odsek za rumunistiku, Novi Sad, SerbiaThe aim of this paper is to investigate the way in which the pre-election campaign is reported in the radio and TV programme in the Romanian language of the Public Service of Vojvodina. In that sense, articles on this topic were analysed in 14 radio and 14 TV central informative programmes broadcasted in March 2022. For the purposes of the research, a quantitative-qualitative method of media discourse content analysis and a comparative method were used, also a code sheet was compiled including the following categories: date, medium, duration of the radio and TV report, publication of the article (in the pre-election block or outside the block), topic, authorship, genre, audio-visual equipment, reporting occasion, location, subject, personalization of the subject, party affiliation of the subject, party name of the subject if it is a party person, object, personalization of the object, party affiliation of the object, party name of the object if it is a party person, the relation of the subject to the object, the way of advertising in the campaign, notes. The analysis of the results showed that despite the tendency of journalists to inform the audience about the activities of political parties in a timely manner, this was done through simple forms, most often news, without a critical approach. Furthermore, most of the space was given to the pre-election campaign in Belgrade and other places in Serbia, ignoring Novi Sad and Vojvodina, as well as places with Romanian population. The analysed articles most often report on current events, with an emphasis on the activities of Republic officials and candidates in the presidential elections. In addition, the most represented politician is Aleksandar Vučić and the SNS political party. Therefore, we cannot consider this an example of good practice because the Public Service must be in the service of the citizens who establish and finance it, not only one party. Still, we commend the effort to report on the campaign within the electoral bloc, thus preventing abuse of office and preventing officials from being advertised from positions of power.https://scindeks-clanci.ceon.rs/data/pdf/0354-3293/2023/0354-32932301423S.pdfpre-election campaignpublic broadcasterradio programmetv programmeromanian language
spellingShingle Spariosu Laura G.
Pre-election campaign in the radio and TV programme in the Romanian language of the Public Service of Vojvodina
Zbornik Radova Filozofskog Fakulteta u Prištini
pre-election campaign
public broadcaster
radio programme
tv programme
romanian language
title Pre-election campaign in the radio and TV programme in the Romanian language of the Public Service of Vojvodina
title_full Pre-election campaign in the radio and TV programme in the Romanian language of the Public Service of Vojvodina
title_fullStr Pre-election campaign in the radio and TV programme in the Romanian language of the Public Service of Vojvodina
title_full_unstemmed Pre-election campaign in the radio and TV programme in the Romanian language of the Public Service of Vojvodina
title_short Pre-election campaign in the radio and TV programme in the Romanian language of the Public Service of Vojvodina
title_sort pre election campaign in the radio and tv programme in the romanian language of the public service of vojvodina
topic pre-election campaign
public broadcaster
radio programme
tv programme
romanian language
url https://scindeks-clanci.ceon.rs/data/pdf/0354-3293/2023/0354-32932301423S.pdf
work_keys_str_mv AT spariosulaurag preelectioncampaignintheradioandtvprogrammeintheromanianlanguageofthepublicserviceofvojvodina