The Influence of Sharia Marketing and Product Literacy on Public Interest in Making Transactions at Islamic Banks (Case Study of Indonesian Islamic Bank Customers)

Islamic banking is one of the instruments seen in determining the development of Islamic economics in Indonesia. Along with the development of Islamic banking, of course, it must continue to strive to strengthen public confidence to continue using Islamic bank products. This study aims to examine t...

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Bibliographic Details
Main Author: Fadel Muhammad Ibrahim
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2023-08-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
Online Access:https://ikhac.ac.id/e-journal/index.php/iijse/article/view/3947