The Impact of Social Media Activities on Brand Equity

The Impact of Social Media Activities on Brand Equity

This study aims to investigate the impact of Social Media Activities on brand equity (brand awareness and brand image). A cross-sectional quantitative study has been conducted using a validated questionnaire distributed to a convenience sample of 362 participants who used one or more forms of an Air...

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Bibliographic Details
Main Authors: Ra’ed Masa’deh, Shafig AL-Haddad, Dana Al Abed, Hadeel Khalil, Lina AlMomani, Taghreed Khirfan
Format: Article
Language:English
Published: MDPI AG 2021-11-01
Series:Information
Subjects:
social media
brand equity
brand awareness
brand image
Online Access:https://www.mdpi.com/2078-2489/12/11/477

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