Modern communication processes in the banking online environment and evaluation
The article describes the nature of the relationship between the subjects of the modern banking online environment. Analyzes the impact of the communication power of the Internet on the behavior of the Russians, the methods of measuring the emerging media environment of the banking and social networ...
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2014-12-01
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| Series: | RUDN Journal of Studies in Literature and Journalism |
| Subjects: | |
| Online Access: | http://journals.rudn.ru/literary-criticism/article/view/4708 |
| _version_ | 1828328381651877888 |
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| author | P V Mouzykant |
| author_facet | P V Mouzykant |
| author_sort | P V Mouzykant |
| collection | DOAJ |
| description | The article describes the nature of the relationship between the subjects of the modern banking online environment. Analyzes the impact of the communication power of the Internet on the behavior of the Russians, the methods of measuring the emerging media environment of the banking and social networking. |
| first_indexed | 2024-04-13T20:09:03Z |
| format | Article |
| id | doaj.art-81c9d1db628a4c1e8a51f0d614cd6003 |
| institution | Directory Open Access Journal |
| issn | 2312-9220 2312-9247 |
| language | English |
| last_indexed | 2024-04-13T20:09:03Z |
| publishDate | 2014-12-01 |
| publisher | Peoples’ Friendship University of Russia (RUDN University) |
| record_format | Article |
| series | RUDN Journal of Studies in Literature and Journalism |
| spelling | doaj.art-81c9d1db628a4c1e8a51f0d614cd60032022-12-22T02:31:54ZengPeoples’ Friendship University of Russia (RUDN University)RUDN Journal of Studies in Literature and Journalism2312-92202312-92472014-12-010171764708Modern communication processes in the banking online environment and evaluationP V Mouzykant0Российский университет дружбы народовThe article describes the nature of the relationship between the subjects of the modern banking online environment. Analyzes the impact of the communication power of the Internet on the behavior of the Russians, the methods of measuring the emerging media environment of the banking and social networking.http://journals.rudn.ru/literary-criticism/article/view/4708телеконтентмультикомплексбанковские услуги онлайнинтернет-банкингбанковская интернет-рекламареклама финансовых услугмедийная реклама в социальных сетяхмедиамиксцелевые аудитории |
| spellingShingle | P V Mouzykant Modern communication processes in the banking online environment and evaluation RUDN Journal of Studies in Literature and Journalism телеконтент мультикомплекс банковские услуги онлайн интернет-банкинг банковская интернет-реклама реклама финансовых услуг медийная реклама в социальных сетях медиамикс целевые аудитории |
| title | Modern communication processes in the banking online environment and evaluation |
| title_full | Modern communication processes in the banking online environment and evaluation |
| title_fullStr | Modern communication processes in the banking online environment and evaluation |
| title_full_unstemmed | Modern communication processes in the banking online environment and evaluation |
| title_short | Modern communication processes in the banking online environment and evaluation |
| title_sort | modern communication processes in the banking online environment and evaluation |
| topic | телеконтент мультикомплекс банковские услуги онлайн интернет-банкинг банковская интернет-реклама реклама финансовых услуг медийная реклама в социальных сетях медиамикс целевые аудитории |
| url | http://journals.rudn.ru/literary-criticism/article/view/4708 |
| work_keys_str_mv | AT pvmouzykant moderncommunicationprocessesinthebankingonlineenvironmentandevaluation |