Digital University in the Post-Postmodern Era: to the Question of Forming a New Corporate Culture
The aim of the article is to analyse the peculiarities of a digital corporate culture of the university, highlight its parameters and indicators, orienting on the cultural-educational and digital communicative needs of students, teachers and workers in the post-postmodern era. Results of the resear...
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Format: | Article |
Language: | English |
Published: |
Kyiv National University of Culture and Arts
2023-11-01
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Series: | Питання культурології |
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Online Access: | http://issues-culture-knukim.pp.ua/article/view/293792 |
Summary: | The aim of the article is to analyse the peculiarities of a digital corporate culture of the university, highlight its parameters and indicators, orienting on the cultural-educational and digital communicative needs of students, teachers and workers in the post-postmodern era. Results of the research. Digital university or University 4.0 is a trend of the first quarter of the 21st century and a high-tech infrastructure platform for deploying various educational initiatives, the successful functioning of which depends on the digital corporate culture, its parameters and indicators. Scientific novelty. For the first time in the framework of Digital Culture Studies as an innovative interdisciplinary field, the article examines the dichotomy of the market type of corporate culture popular in foreign and Ukrainian educational practice and the new “holistic” type proposed by the author based on a broader socio-cultural approach, the achievements of open science, the ideas of critical pedagogy and the phenomenological approach in educational practice. Conclusions. It is emphasised that higher education in the post-COVID period is characterized by accelerating digital transformation, and many Western university managers are actively forcing this process. It is argued that the vast majority of such initiatives face the same problems associated with the dominance of the instrumentalism philosophy and neoliberal discourse, when the value of education is increasingly interpreted through the prism of financial success and business-narratives, leading to the absolutisation of the market type of university corporate culture. The author proves the one-dimensionality and limitations of this type and proposes its restructuring on the basis of a holistic approach, which involves the synthesis of digital learning, culture of work and knowledge, digital reading, digital ontology and anthropology, radical openness, creative work, where the “new” corporate culture should be based on digital competencies as a “field of cooperation” between student and teacher.
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ISSN: | 2410-1311 2616-4264 |