Mecanismos discursivos de promoción de eventos en la Web: los titulares de las Expos
This paper is in line with a national research project (PRIN) about the Language of Tourism in Spanish and Italian: Lexical, Pragmatic and Intercultural Aspects. Our aim is to contribute to the study of digital tourist texts adopting a methodological perspective based on the most recent studies abou...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Milano University Press
2012-02-01
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| Series: | Altre Modernità |
| Subjects: | |
| Online Access: | https://riviste.unimi.it/index.php/AMonline/article/view/2026 |
| _version_ | 1797720278045818880 |
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| author | María José Rodrigo Mora Ana Pano Alamán |
| author_facet | María José Rodrigo Mora Ana Pano Alamán |
| author_sort | María José Rodrigo Mora |
| collection | DOAJ |
| description | This paper is in line with a national research project (PRIN) about the Language of Tourism in Spanish and Italian: Lexical, Pragmatic and Intercultural Aspects. Our aim is to contribute to the study of digital tourist texts adopting a methodological perspective based on the most recent studies about the rhetoric of advertising, web advertising and institutional communication. We carry out a contrastive analysis of the headlines introducing news and press releases published on line within five promotional and touristic websites, those of the expositions of Sevilla (1992), Zaragoza (2008), Shanghai (2010, Italian pavilion), Shanghai (2010, Spanish pavilion), and Milan (2015). |
| first_indexed | 2024-03-12T09:17:03Z |
| format | Article |
| id | doaj.art-81e3add7022345d0aac6f578510f6558 |
| institution | Directory Open Access Journal |
| issn | 2035-7680 |
| language | English |
| last_indexed | 2024-03-12T09:17:03Z |
| publishDate | 2012-02-01 |
| publisher | Milano University Press |
| record_format | Article |
| series | Altre Modernità |
| spelling | doaj.art-81e3add7022345d0aac6f578510f65582023-09-02T14:46:02ZengMilano University PressAltre Modernità2035-76802012-02-010026427810.13130/2035-7680/20261859Mecanismos discursivos de promoción de eventos en la Web: los titulares de las ExposMaría José Rodrigo Mora0Ana Pano Alamán1Università degli Studi di BolognaUniversità degli Studi di BolognaThis paper is in line with a national research project (PRIN) about the Language of Tourism in Spanish and Italian: Lexical, Pragmatic and Intercultural Aspects. Our aim is to contribute to the study of digital tourist texts adopting a methodological perspective based on the most recent studies about the rhetoric of advertising, web advertising and institutional communication. We carry out a contrastive analysis of the headlines introducing news and press releases published on line within five promotional and touristic websites, those of the expositions of Sevilla (1992), Zaragoza (2008), Shanghai (2010, Italian pavilion), Shanghai (2010, Spanish pavilion), and Milan (2015).https://riviste.unimi.it/index.php/AMonline/article/view/2026headlinewebsiteinstitutional communicationlanguage of tourism |
| spellingShingle | María José Rodrigo Mora Ana Pano Alamán Mecanismos discursivos de promoción de eventos en la Web: los titulares de las Expos Altre Modernità headline website institutional communication language of tourism |
| title | Mecanismos discursivos de promoción de eventos en la Web: los titulares de las Expos |
| title_full | Mecanismos discursivos de promoción de eventos en la Web: los titulares de las Expos |
| title_fullStr | Mecanismos discursivos de promoción de eventos en la Web: los titulares de las Expos |
| title_full_unstemmed | Mecanismos discursivos de promoción de eventos en la Web: los titulares de las Expos |
| title_short | Mecanismos discursivos de promoción de eventos en la Web: los titulares de las Expos |
| title_sort | mecanismos discursivos de promocion de eventos en la web los titulares de las expos |
| topic | headline website institutional communication language of tourism |
| url | https://riviste.unimi.it/index.php/AMonline/article/view/2026 |
| work_keys_str_mv | AT mariajoserodrigomora mecanismosdiscursivosdepromociondeeventosenlaweblostitularesdelasexpos AT anapanoalaman mecanismosdiscursivosdepromociondeeventosenlaweblostitularesdelasexpos |