Ethically minded consumer behavior of Generation Z in Vietnam: The impact of socialization agents and environmental concern
With a young population structure, young consumers in Vietnam have been becoming a driving force and a major purchasing power behind the economic development. While ethical issues associated with consumerism have been a topic of discussion in the society, young consumers have stepped up to the plate...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2022-12-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2022.2102124 |
| _version_ | 1818468059566833664 |
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| author | Tri D. Le Hoang Duc Tran Thi Que Huong Hoang |
| author_facet | Tri D. Le Hoang Duc Tran Thi Que Huong Hoang |
| author_sort | Tri D. Le |
| collection | DOAJ |
| description | With a young population structure, young consumers in Vietnam have been becoming a driving force and a major purchasing power behind the economic development. While ethical issues associated with consumerism have been a topic of discussion in the society, young consumers have stepped up to the plate by showing a positive support for being ethical consumers. It is still unclear, however, whether they are willing to actualize their perspective, as the alleged attitude—behavior gap is still commonplace. This research attempted to examine the influence of socialization agents and environmental concern on the ethically minded consumer behavior (EMCB) of young consumers by drawing on the socialization framework. The context of this research is Generation Z in Vietnam, the generation who has been growing up with technology but has been received lack investigation. With a sampling of 230 young consumers based in Ho Chi Minh City, results demonstrate that intimate relationships have a significant impact on young consumers’ behavior towards dimensions of EMCB. In particular, family and peers exert substantial effect on young consumers’ tendency to pay more for an ethical product as well as to purchase eco-friendly goods. Media, on the contrary, is not a significant determinant. |
| first_indexed | 2024-04-13T21:08:48Z |
| format | Article |
| id | doaj.art-81e90605f7c049d7a801bf8c0d4b0f77 |
| institution | Directory Open Access Journal |
| issn | 2331-1975 |
| language | English |
| last_indexed | 2024-04-13T21:08:48Z |
| publishDate | 2022-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Business & Management |
| spelling | doaj.art-81e90605f7c049d7a801bf8c0d4b0f772022-12-22T02:29:53ZengTaylor & Francis GroupCogent Business & Management2331-19752022-12-019110.1080/23311975.2022.2102124Ethically minded consumer behavior of Generation Z in Vietnam: The impact of socialization agents and environmental concernTri D. Le0Hoang Duc Tran1Thi Que Huong Hoang2School of Business, International University, Vietnam National University HCMC, VietnamSchool of Business, International University, Vietnam National University Ho Chi Minh City, VietnamFaculty of International Economic Relations, University of Economics and Law, Vietnam National University Ho Chi Minh City, VietnamWith a young population structure, young consumers in Vietnam have been becoming a driving force and a major purchasing power behind the economic development. While ethical issues associated with consumerism have been a topic of discussion in the society, young consumers have stepped up to the plate by showing a positive support for being ethical consumers. It is still unclear, however, whether they are willing to actualize their perspective, as the alleged attitude—behavior gap is still commonplace. This research attempted to examine the influence of socialization agents and environmental concern on the ethically minded consumer behavior (EMCB) of young consumers by drawing on the socialization framework. The context of this research is Generation Z in Vietnam, the generation who has been growing up with technology but has been received lack investigation. With a sampling of 230 young consumers based in Ho Chi Minh City, results demonstrate that intimate relationships have a significant impact on young consumers’ behavior towards dimensions of EMCB. In particular, family and peers exert substantial effect on young consumers’ tendency to pay more for an ethical product as well as to purchase eco-friendly goods. Media, on the contrary, is not a significant determinant.https://www.tandfonline.com/doi/10.1080/23311975.2022.2102124ethically minded consumer behaviorsocialization agentsenvironmental concernGeneration Zethical consumption |
| spellingShingle | Tri D. Le Hoang Duc Tran Thi Que Huong Hoang Ethically minded consumer behavior of Generation Z in Vietnam: The impact of socialization agents and environmental concern Cogent Business & Management ethically minded consumer behavior socialization agents environmental concern Generation Z ethical consumption |
| title | Ethically minded consumer behavior of Generation Z in Vietnam: The impact of socialization agents and environmental concern |
| title_full | Ethically minded consumer behavior of Generation Z in Vietnam: The impact of socialization agents and environmental concern |
| title_fullStr | Ethically minded consumer behavior of Generation Z in Vietnam: The impact of socialization agents and environmental concern |
| title_full_unstemmed | Ethically minded consumer behavior of Generation Z in Vietnam: The impact of socialization agents and environmental concern |
| title_short | Ethically minded consumer behavior of Generation Z in Vietnam: The impact of socialization agents and environmental concern |
| title_sort | ethically minded consumer behavior of generation z in vietnam the impact of socialization agents and environmental concern |
| topic | ethically minded consumer behavior socialization agents environmental concern Generation Z ethical consumption |
| url | https://www.tandfonline.com/doi/10.1080/23311975.2022.2102124 |
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