MARKETING ON POLITICS AND PUBLIC LEADERSHIP
This study examines the influence of political marketing and political will on public leadership and individual performance. The sample used is the people in Surabaya as many as 265 with a random sampling method. Amos 21 is used to test the indirect effect by using bootstrap test. The result of the...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Petra Christian University
2018-03-01
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| Series: | Jurnal Manajemen dan Wirausaha |
| Subjects: | |
| Online Access: | http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/20619 |
| _version_ | 1818472286201577472 |
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| author | Purwanto Purwanto Eddy Madiono Sutanto Asmara Indahingwati |
| author_facet | Purwanto Purwanto Eddy Madiono Sutanto Asmara Indahingwati |
| author_sort | Purwanto Purwanto |
| collection | DOAJ |
| description | This study examines the influence of political marketing and political will on public leadership and individual performance. The sample used is the people in Surabaya as many as 265 with a random sampling method. Amos 21 is used to test the indirect effect by using bootstrap test. The result of the research shows that political marketing and political will have a significant influence to the success of gaining public leadership, political marketing and marketing will have no significant effect on performance, and public leadership has a significant effect on performance. For the indirect influence, political marketing and political will on individual performance are mediated by public leadership. |
| first_indexed | 2024-04-14T04:05:57Z |
| format | Article |
| id | doaj.art-81ed3d05c2304d2abe90841a998c9626 |
| institution | Directory Open Access Journal |
| issn | 1411-1438 |
| language | English |
| last_indexed | 2024-04-14T04:05:57Z |
| publishDate | 2018-03-01 |
| publisher | Petra Christian University |
| record_format | Article |
| series | Jurnal Manajemen dan Wirausaha |
| spelling | doaj.art-81ed3d05c2304d2abe90841a998c96262022-12-22T02:13:22ZengPetra Christian UniversityJurnal Manajemen dan Wirausaha1411-14382018-03-012015362MARKETING ON POLITICS AND PUBLIC LEADERSHIPPurwanto Purwanto0Eddy Madiono Sutanto1Asmara Indahingwati2 This study examines the influence of political marketing and political will on public leadership and individual performance. The sample used is the people in Surabaya as many as 265 with a random sampling method. Amos 21 is used to test the indirect effect by using bootstrap test. The result of the research shows that political marketing and political will have a significant influence to the success of gaining public leadership, political marketing and marketing will have no significant effect on performance, and public leadership has a significant effect on performance. For the indirect influence, political marketing and political will on individual performance are mediated by public leadership.http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/20619Political marketingpolitical willperformancepublic leadership. |
| spellingShingle | Purwanto Purwanto Eddy Madiono Sutanto Asmara Indahingwati MARKETING ON POLITICS AND PUBLIC LEADERSHIP Jurnal Manajemen dan Wirausaha Political marketing political will performance public leadership. |
| title | MARKETING ON POLITICS AND PUBLIC LEADERSHIP |
| title_full | MARKETING ON POLITICS AND PUBLIC LEADERSHIP |
| title_fullStr | MARKETING ON POLITICS AND PUBLIC LEADERSHIP |
| title_full_unstemmed | MARKETING ON POLITICS AND PUBLIC LEADERSHIP |
| title_short | MARKETING ON POLITICS AND PUBLIC LEADERSHIP |
| title_sort | marketing on politics and public leadership |
| topic | Political marketing political will performance public leadership. |
| url | http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/20619 |
| work_keys_str_mv | AT purwantopurwanto marketingonpoliticsandpublicleadership AT eddymadionosutanto marketingonpoliticsandpublicleadership AT asmaraindahingwati marketingonpoliticsandpublicleadership |