Teachers' Value Consonance and Employee-Based Brand Equity: The Mediating Role of Belongingness and Self-Efficacy
This study investigated the impact of value consonance on employee-based brand equity through the mediating role of teachers' self-efficacy and belongingness. For this purpose, a deductive approach was followed, and data were collected under a cross-sectional research design from academia throu...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2022-05-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.900972/full |
| _version_ | 1818552060134555648 |
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| author | Xianbi Yang Xianbi Yang Abrar Hussain Qureshi Yenku Kuo Nguyen Ngoc Quynh Tribhuwan Kumar Worakamol Wisetsri |
| author_facet | Xianbi Yang Xianbi Yang Abrar Hussain Qureshi Yenku Kuo Nguyen Ngoc Quynh Tribhuwan Kumar Worakamol Wisetsri |
| author_sort | Xianbi Yang |
| collection | DOAJ |
| description | This study investigated the impact of value consonance on employee-based brand equity through the mediating role of teachers' self-efficacy and belongingness. For this purpose, a deductive approach was followed, and data were collected under a cross-sectional research design from academia through a questionnaire. Prior approval from the administration was sought before administrating the questionnaire on a large scale and a sample of 520 teachers was approached in the first phase. At this stage, 418 answered questionnaires were received, while in the second wave, questions related to the teacher's self-efficacy and employee-based brand equity were asked from the respondents. Out of these 418 re-distributed questionnaires, 387 were received back and after discarding the partially filled and incomplete questionnaires, the useable sample size was left as 372. Data have been analyzed by using the structural equation modeling technique, which was assessed through measurement and structural model. Results indicate that value consonance can promote positive behaviors in the workplace. Moreover, teachers with high self-efficacy can develop based on brand equity. Similarly, employees with high-value consonance develop a sense of belongingness with their academic institutes. Limitations and future directions are also discussed. |
| first_indexed | 2024-12-12T09:08:09Z |
| format | Article |
| id | doaj.art-821d5f63ce94497ca097f22fbaf33607 |
| institution | Directory Open Access Journal |
| issn | 1664-1078 |
| language | English |
| last_indexed | 2024-12-12T09:08:09Z |
| publishDate | 2022-05-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Psychology |
| spelling | doaj.art-821d5f63ce94497ca097f22fbaf336072022-12-22T00:29:36ZengFrontiers Media S.A.Frontiers in Psychology1664-10782022-05-011310.3389/fpsyg.2022.900972900972Teachers' Value Consonance and Employee-Based Brand Equity: The Mediating Role of Belongingness and Self-EfficacyXianbi Yang0Xianbi Yang1Abrar Hussain Qureshi2Yenku Kuo3Nguyen Ngoc Quynh4Tribhuwan Kumar5Worakamol Wisetsri6Institute of Education, Xiamen University, Xiamen, ChinaHangzhou Normal University Qianjiang College, Hangzhou, ChinaDepartment of English, University of Sahiwal, Sahiwal, PakistanBachelor Program in Leisure Industry Management, Commercial College, Chinese Culture University, Taipei City, TaiwanDepartment of Economics, Thuong Mai University, Hanoi, VietnamCollege of Science and Humanities at Sulail, Prince Sattam bin Abdulaziz University, Al Kharj, Saudi ArabiaDepartment of Manufacturing and Service Industry Management, Faculty of Business and Industrial Development, King Mongkut's University of Technology North Bangkok, Bangkok, ThailandThis study investigated the impact of value consonance on employee-based brand equity through the mediating role of teachers' self-efficacy and belongingness. For this purpose, a deductive approach was followed, and data were collected under a cross-sectional research design from academia through a questionnaire. Prior approval from the administration was sought before administrating the questionnaire on a large scale and a sample of 520 teachers was approached in the first phase. At this stage, 418 answered questionnaires were received, while in the second wave, questions related to the teacher's self-efficacy and employee-based brand equity were asked from the respondents. Out of these 418 re-distributed questionnaires, 387 were received back and after discarding the partially filled and incomplete questionnaires, the useable sample size was left as 372. Data have been analyzed by using the structural equation modeling technique, which was assessed through measurement and structural model. Results indicate that value consonance can promote positive behaviors in the workplace. Moreover, teachers with high self-efficacy can develop based on brand equity. Similarly, employees with high-value consonance develop a sense of belongingness with their academic institutes. Limitations and future directions are also discussed.https://www.frontiersin.org/articles/10.3389/fpsyg.2022.900972/fullvalue consonanceteachers self-efficacybelongingnessemployee brand based equityemployee behavior and attitudes |
| spellingShingle | Xianbi Yang Xianbi Yang Abrar Hussain Qureshi Yenku Kuo Nguyen Ngoc Quynh Tribhuwan Kumar Worakamol Wisetsri Teachers' Value Consonance and Employee-Based Brand Equity: The Mediating Role of Belongingness and Self-Efficacy Frontiers in Psychology value consonance teachers self-efficacy belongingness employee brand based equity employee behavior and attitudes |
| title | Teachers' Value Consonance and Employee-Based Brand Equity: The Mediating Role of Belongingness and Self-Efficacy |
| title_full | Teachers' Value Consonance and Employee-Based Brand Equity: The Mediating Role of Belongingness and Self-Efficacy |
| title_fullStr | Teachers' Value Consonance and Employee-Based Brand Equity: The Mediating Role of Belongingness and Self-Efficacy |
| title_full_unstemmed | Teachers' Value Consonance and Employee-Based Brand Equity: The Mediating Role of Belongingness and Self-Efficacy |
| title_short | Teachers' Value Consonance and Employee-Based Brand Equity: The Mediating Role of Belongingness and Self-Efficacy |
| title_sort | teachers value consonance and employee based brand equity the mediating role of belongingness and self efficacy |
| topic | value consonance teachers self-efficacy belongingness employee brand based equity employee behavior and attitudes |
| url | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.900972/full |
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