INTRODUCTION OF DIGITAL PLATFORMS BY INDUSTRIAL COMPANIES AS A SOURCE OF COMPETITIVE ADVANTAGES

This paper examines the impact of digital platforms on the development of industrial companies, their role for the development and formation of sustainable competitive advantages by industrial enterprises. It is investigated how digital platforms affect efficiency and what negative network effects i...

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Main Authors: A. V. Trachuk, N. V. Linder
Format: Article
Language:Russian
Published: Real Economics Publishing House 2023-07-01
Series:Стратегические решения и риск-менеджмент
Subjects:
Online Access:https://www.jsdrm.ru/jour/article/view/1043
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author A. V. Trachuk
N. V. Linder
author_facet A. V. Trachuk
N. V. Linder
author_sort A. V. Trachuk
collection DOAJ
description This paper examines the impact of digital platforms on the development of industrial companies, their role for the development and formation of sustainable competitive advantages by industrial enterprises. It is investigated how digital platforms affect efficiency and what negative network effects industrial companies experience. As a method of empirical research, the case method of eight Russian industrial companies is used, the number of which varies from 38 to 996 people. All the industrial companies included in the sample have been working on digital platforms for more than 5 years. The results of the study were the conclusions that digital platforms are used as an opportunity to enter foreign markets only by small industrial companies, large and medium-sized companies use other sources of internationalisation; digital platforms are not used as a source of innovative development. Digital platforms serve as an ecosystem to create a better offer for customers. Digital platforms are also a source of sustainable competitive advantages due to the formation of relationships with partners and obtaining information about consumers and markets.
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spelling doaj.art-82304ef100ec433888dd0ba6c141bc362025-02-28T09:01:24ZrusReal Economics Publishing HouseСтратегические решения и риск-менеджмент2618-947X2618-99842023-07-01141183210.17747/2618-947X-2023-1-18-32832INTRODUCTION OF DIGITAL PLATFORMS BY INDUSTRIAL COMPANIES AS A SOURCE OF COMPETITIVE ADVANTAGESA. V. Trachuk0N. V. Linder1Financial University under the Government of the Russian Federation (Moscow, Russia), “Goznak” JSC (Moscow, Russia)Financial University under the Government of the Russian Federation (Moscow, Russia)This paper examines the impact of digital platforms on the development of industrial companies, their role for the development and formation of sustainable competitive advantages by industrial enterprises. It is investigated how digital platforms affect efficiency and what negative network effects industrial companies experience. As a method of empirical research, the case method of eight Russian industrial companies is used, the number of which varies from 38 to 996 people. All the industrial companies included in the sample have been working on digital platforms for more than 5 years. The results of the study were the conclusions that digital platforms are used as an opportunity to enter foreign markets only by small industrial companies, large and medium-sized companies use other sources of internationalisation; digital platforms are not used as a source of innovative development. Digital platforms serve as an ecosystem to create a better offer for customers. Digital platforms are also a source of sustainable competitive advantages due to the formation of relationships with partners and obtaining information about consumers and markets.https://www.jsdrm.ru/jour/article/view/1043industrial enterprisesdigital platformscompetitivenessnetwork effectsaccess to foreign marketsinnovative developmentecosystem
spellingShingle A. V. Trachuk
N. V. Linder
INTRODUCTION OF DIGITAL PLATFORMS BY INDUSTRIAL COMPANIES AS A SOURCE OF COMPETITIVE ADVANTAGES
Стратегические решения и риск-менеджмент
industrial enterprises
digital platforms
competitiveness
network effects
access to foreign markets
innovative development
ecosystem
title INTRODUCTION OF DIGITAL PLATFORMS BY INDUSTRIAL COMPANIES AS A SOURCE OF COMPETITIVE ADVANTAGES
title_full INTRODUCTION OF DIGITAL PLATFORMS BY INDUSTRIAL COMPANIES AS A SOURCE OF COMPETITIVE ADVANTAGES
title_fullStr INTRODUCTION OF DIGITAL PLATFORMS BY INDUSTRIAL COMPANIES AS A SOURCE OF COMPETITIVE ADVANTAGES
title_full_unstemmed INTRODUCTION OF DIGITAL PLATFORMS BY INDUSTRIAL COMPANIES AS A SOURCE OF COMPETITIVE ADVANTAGES
title_short INTRODUCTION OF DIGITAL PLATFORMS BY INDUSTRIAL COMPANIES AS A SOURCE OF COMPETITIVE ADVANTAGES
title_sort introduction of digital platforms by industrial companies as a source of competitive advantages
topic industrial enterprises
digital platforms
competitiveness
network effects
access to foreign markets
innovative development
ecosystem
url https://www.jsdrm.ru/jour/article/view/1043
work_keys_str_mv AT avtrachuk introductionofdigitalplatformsbyindustrialcompaniesasasourceofcompetitiveadvantages
AT nvlinder introductionofdigitalplatformsbyindustrialcompaniesasasourceofcompetitiveadvantages