Purchase Behavior of Rare Products: The Case of Vespa in Indonesia

Products can be divided into those that meet daily needs and those that meet unknown needs. Determining patterns of purchase of products for daily needs is relatively easy, but identifying the purchase behavior of products for unknown needs is more difficult. This study was conducted to examine a c...

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Main Author: Umbas Krisnanto
Format: Article
Language:English
Published: EconJournals 2017-10-01
Series:International Review of Management and Marketing
Online Access:https://econjournals.com/index.php/irmm/article/view/5213
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author Umbas Krisnanto
author_facet Umbas Krisnanto
author_sort Umbas Krisnanto
collection DOAJ
description Products can be divided into those that meet daily needs and those that meet unknown needs. Determining patterns of purchase of products for daily needs is relatively easy, but identifying the purchase behavior of products for unknown needs is more difficult. This study was conducted to examine a community of users of an exclusive product: the Vespa motorcycle. Validity and reliability were established, and descriptive analysis showed that all the variables met the goodness-of-fit test. The obtained results showed that the assumption of a normal line and autocorrelation cannot be determined; there is heteroscedasticity and some models fit to collinearity. The F test results showed that the independent and dependent variables are interrelated. The t-test revealed several variables that proved the null hypothesis, and several hypotheses are accordingly proposed. This means that there are several variables that are not related to the dependent variables (decision variables). Direct and indirect tests using a structural equation model showed that most do not meet the goodness-of-fit test. In conclusion, most relationships had little value, whereas other relationships had greater values. It is recommended to only measure relationships that have a value above 0.50 because the purchase behavior does not reflect the demand for scarce goods as with normal goods. Keywords: product price, product promotion, product quality, brand image, equity, brand loyalty, purchase intent, rare goods, Vespa, Indonesia JEL Classification: M31
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spelling doaj.art-823b7f095903423f98899eeeaef6a7302023-02-15T16:17:23ZengEconJournalsInternational Review of Management and Marketing2146-44052017-10-0174Purchase Behavior of Rare Products: The Case of Vespa in IndonesiaUmbas Krisnanto0Perbanas Institute Products can be divided into those that meet daily needs and those that meet unknown needs. Determining patterns of purchase of products for daily needs is relatively easy, but identifying the purchase behavior of products for unknown needs is more difficult. This study was conducted to examine a community of users of an exclusive product: the Vespa motorcycle. Validity and reliability were established, and descriptive analysis showed that all the variables met the goodness-of-fit test. The obtained results showed that the assumption of a normal line and autocorrelation cannot be determined; there is heteroscedasticity and some models fit to collinearity. The F test results showed that the independent and dependent variables are interrelated. The t-test revealed several variables that proved the null hypothesis, and several hypotheses are accordingly proposed. This means that there are several variables that are not related to the dependent variables (decision variables). Direct and indirect tests using a structural equation model showed that most do not meet the goodness-of-fit test. In conclusion, most relationships had little value, whereas other relationships had greater values. It is recommended to only measure relationships that have a value above 0.50 because the purchase behavior does not reflect the demand for scarce goods as with normal goods. Keywords: product price, product promotion, product quality, brand image, equity, brand loyalty, purchase intent, rare goods, Vespa, Indonesia JEL Classification: M31 https://econjournals.com/index.php/irmm/article/view/5213
spellingShingle Umbas Krisnanto
Purchase Behavior of Rare Products: The Case of Vespa in Indonesia
International Review of Management and Marketing
title Purchase Behavior of Rare Products: The Case of Vespa in Indonesia
title_full Purchase Behavior of Rare Products: The Case of Vespa in Indonesia
title_fullStr Purchase Behavior of Rare Products: The Case of Vespa in Indonesia
title_full_unstemmed Purchase Behavior of Rare Products: The Case of Vespa in Indonesia
title_short Purchase Behavior of Rare Products: The Case of Vespa in Indonesia
title_sort purchase behavior of rare products the case of vespa in indonesia
url https://econjournals.com/index.php/irmm/article/view/5213
work_keys_str_mv AT umbaskrisnanto purchasebehaviorofrareproductsthecaseofvespainindonesia