A FRAMEWORK FOR THE DEVELOPMENT OF INTERNATIONAL MARKETING IN SPORT
Sport is a global product which many people worldwide enjoy playing, watching, and participating in. Besides good media coverage of sports events (Olympic Games, tennis tournaments, world football championships), there is an ample space to integrate international business disciplines and sports...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitaria Press Craiova
2021-05-01
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| Series: | Management & Marketing |
| Subjects: | |
| Online Access: | https://www.mnmk.ro/documents/2021_1/5-3-1-21.pdf |
| Summary: | Sport is a global product which many people worldwide enjoy playing,
watching, and participating in. Besides good media coverage of sports events
(Olympic Games, tennis tournaments, world football championships), there is
an ample space to integrate international business disciplines and sports
marketing from a practical and academic perspective. This paper aims to
explain global sports marketing and what the preconditions are for its further
development. Emphasis is placed on the relationship between sport and the
development of the economy. More specifically, entrepreneurship at the
domestic and global level. Various international business management areas
related to sports marketing have been considered a framework for further
research. The significance of international sports marketing, among other
things, is reflected in its: internationalization, branding, corporate social
responsibility, technology development, tourism, and regional development. |
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| ISSN: | 1841-2416 1841-2416 |