The Role of Character Endorsers in Advertisements
The number of advertisements using character endorsers has increased considerably recently. Character endorsers have also attracted growing interest from advertising researchers. Considering that previous research has contributed to improved understanding of the effectiveness of character endorsers,...
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| Médium: | Článek |
| Jazyk: | Japanese |
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Japan Marketing Academy
2020-06-01
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| Edice: | Maketingu Janaru |
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| On-line přístup: | https://www.jstage.jst.go.jp/article/marketing/40/1/40_2020.036/_html/-char/en |