Pengaruh Nilai Barang terhadap Kesediaan Membayar Harga Premium
<div><strong>Abstract</strong></div><div><br /></div><div><em>The purpose of this study is to examine the effect of value of goods at a store on the willingness of consumers to pay premium prices. To achieve these objectives, this study used medi...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Islam Indonesia
2014-06-01
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| Series: | Jurnal Siasat Bisnis |
| Online Access: | http://journal.uii.ac.id/index.php/JSB/article/view/3189 |