Apparel marketing strategies and their role in fashion brand, an analytical study

Marketing success in the rapidly changing environment of the garment industry requires a detailed study of the clothing marketing strategies of successful international companies so that start-ups and small companies can choose and design an appropriate strategy for them. The research deals with the...

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Bibliographic Details
Main Author: dina mogith
Format: Article
Language:Arabic
Published: The Arab Association of Civilization and Islamic Arts 2022-08-01
Series:Maǧallaẗ Al-Turāṯ wa Al-Taṣmīm
Subjects:
Online Access:https://jsos.journals.ekb.eg/article_215359_beec8b9dc287945a8fb3304b198888f2.pdf