Risco percebido e ansiedade na intenção de realizar transação online

Risco percebido e ansiedade na intenção de realizar transação online

Objetivo: Este estudo visa desenvolver um modelo para explicar como o risco percebido e a ansiedade afetam a intenção de fazer transações online. Métodos: Aplicamos uma pesquisa online composta por 285 respondentes válidos. Os dados são analisados por modelagem de equações estruturais usando Smart-...

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Bibliographic Details
Main Authors:	Luciano Ferreira da Silva, Paulo Sergio Gonçalves de Oliveira, Cristina Maria Alcântara de Brito Vieitez
Format:	Article
Language:	English
Published:	Universidade Federal da Paraíba 2024-02-01
Series:	Teoria e Prática em Administração
Subjects:	Online transaction perceive risk use intention online transaction intention anxiety consumer behavior
Online Access:	https://periodicos.ufpb.br/ojs/index.php/tpa/article/view/66412

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