The risks perceived by the consumer in the acceptance of electronic commerce. A study of Bolivia
The risks perceived by consumers in online shopping can negatively affect the acceptance of electronic commerce, however, the perceived risks are a cultural aspect that can affect consumers differently in different countries. This research examines what dimensions of perceived risk affect the accept...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Public Library of Science (PLoS)
2022-01-01
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| Series: | PLoS ONE |
| Online Access: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9704567/?tool=EBI |
| _version_ | 1811207436881625088 |
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| author | Orly Carvache-Franco Jose Loaiza-Torres Carolina Soto-Montenegro Mauricio Carvache-Franco Wilmer Carvache-Franco |
| author_facet | Orly Carvache-Franco Jose Loaiza-Torres Carolina Soto-Montenegro Mauricio Carvache-Franco Wilmer Carvache-Franco |
| author_sort | Orly Carvache-Franco |
| collection | DOAJ |
| description | The risks perceived by consumers in online shopping can negatively affect the acceptance of electronic commerce, however, the perceived risks are a cultural aspect that can affect consumers differently in different countries. This research examines what dimensions of perceived risk affect the acceptance of electronic commerce in Bolivia, a developing country. The design is quantitative, the TAM model is used with the variables: risk of misuse of information, risk of not obtaining the benefits of the product and risk of inefficiency of the functionality. The results show that the three risks examined do not affect the acceptance of electronic commerce, and that the variables perceived usefulness and ease of use have a positive effect on the acceptance of electronic commerce. The theoretical implications of this study provide empirical evidence from Bolivia, which shows strong variables of perceived usefulness and ease of use, which mitigates the effect of risk´s perception by the consumer, the results are explained in the context of the COVID-19 pandemic that accelerated the rapid acceptance of electronic commerce, increasing the perception of usefulness and ease of use of online shopping. As practical implications, this research provides managers and administrators of online businesses with knowledge about the effect of risk variables perceived by consumers. |
| first_indexed | 2024-04-12T04:04:08Z |
| format | Article |
| id | doaj.art-82f12bff762149a5a08551843cc7da2f |
| institution | Directory Open Access Journal |
| issn | 1932-6203 |
| language | English |
| last_indexed | 2024-04-12T04:04:08Z |
| publishDate | 2022-01-01 |
| publisher | Public Library of Science (PLoS) |
| record_format | Article |
| series | PLoS ONE |
| spelling | doaj.art-82f12bff762149a5a08551843cc7da2f2022-12-22T03:48:39ZengPublic Library of Science (PLoS)PLoS ONE1932-62032022-01-011711The risks perceived by the consumer in the acceptance of electronic commerce. A study of BoliviaOrly Carvache-FrancoJose Loaiza-TorresCarolina Soto-MontenegroMauricio Carvache-FrancoWilmer Carvache-FrancoThe risks perceived by consumers in online shopping can negatively affect the acceptance of electronic commerce, however, the perceived risks are a cultural aspect that can affect consumers differently in different countries. This research examines what dimensions of perceived risk affect the acceptance of electronic commerce in Bolivia, a developing country. The design is quantitative, the TAM model is used with the variables: risk of misuse of information, risk of not obtaining the benefits of the product and risk of inefficiency of the functionality. The results show that the three risks examined do not affect the acceptance of electronic commerce, and that the variables perceived usefulness and ease of use have a positive effect on the acceptance of electronic commerce. The theoretical implications of this study provide empirical evidence from Bolivia, which shows strong variables of perceived usefulness and ease of use, which mitigates the effect of risk´s perception by the consumer, the results are explained in the context of the COVID-19 pandemic that accelerated the rapid acceptance of electronic commerce, increasing the perception of usefulness and ease of use of online shopping. As practical implications, this research provides managers and administrators of online businesses with knowledge about the effect of risk variables perceived by consumers.https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9704567/?tool=EBI |
| spellingShingle | Orly Carvache-Franco Jose Loaiza-Torres Carolina Soto-Montenegro Mauricio Carvache-Franco Wilmer Carvache-Franco The risks perceived by the consumer in the acceptance of electronic commerce. A study of Bolivia PLoS ONE |
| title | The risks perceived by the consumer in the acceptance of electronic commerce. A study of Bolivia |
| title_full | The risks perceived by the consumer in the acceptance of electronic commerce. A study of Bolivia |
| title_fullStr | The risks perceived by the consumer in the acceptance of electronic commerce. A study of Bolivia |
| title_full_unstemmed | The risks perceived by the consumer in the acceptance of electronic commerce. A study of Bolivia |
| title_short | The risks perceived by the consumer in the acceptance of electronic commerce. A study of Bolivia |
| title_sort | risks perceived by the consumer in the acceptance of electronic commerce a study of bolivia |
| url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9704567/?tool=EBI |
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