A Case Study of Learners’ Engagement in Mobile Learning Applications

Although mobile learning applications play a crucial role in today’s education and can support learning, the low retention rate is a prevalent challenge in mobile learning. Existing studies have found that interpersonal interaction, high expectations, and supportive environment (from an educational...

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Main Authors: Chenxi Liu, Ana-Paula Correia
Format: Article
Language:English
Published: Online Learning Consortium 2021-12-01
Series:Online Learning
Subjects:
Online Access:https://olj.onlinelearningconsortium.org/index.php/olj/article/view/2827
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author Chenxi Liu
Ana-Paula Correia
author_facet Chenxi Liu
Ana-Paula Correia
author_sort Chenxi Liu
collection DOAJ
description Although mobile learning applications play a crucial role in today’s education and can support learning, the low retention rate is a prevalent challenge in mobile learning. Existing studies have found that interpersonal interaction, high expectations, and supportive environment (from an educational perspective) as well as compatibility, interactivity, and usability (from a marketing perspective) can impact learners’ engagement in learning activities and customers’ engagement in mobile applications. However, comprehensive studies investigating learners’ engagement in mobile learning applications from educational and marketing perspectives are rare. To fill the research gap, we analyzed learners’ reviews on five top-ranked lifelong learning applications (Udemy, LinkedIn Learning, Coursera, edX, and Skillshare). Inductive coding was used to identify critical factors impacting learners’ engagement in mobile learning applications, such as usability, availability of learning experiences, features to facilitate learning, interpersonal interaction, and incentives for completion. We further explored specific engagement strategies displayed in the analyzed applications through an analytical evaluation. Besides, this study expands Hew’s model of learners’ engagement and suggests new conceptual relationships between critical factors impacting learners’ engagement, self-determination theory, and learners’ engagement.
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spelling doaj.art-831a0295b0704354967325d9f9f257782024-02-03T09:41:13ZengOnline Learning ConsortiumOnline Learning2472-57492472-57302021-12-0125410.24059/olj.v25i4.2827A Case Study of Learners’ Engagement in Mobile Learning ApplicationsChenxi Liu0Ana-Paula Correia1Department of Educational Studies/Center on Education and Training for Employment, The Ohio State UniversityDepartment of Educational Studies/Center on Education and Training for Employment, The Ohio State University Although mobile learning applications play a crucial role in today’s education and can support learning, the low retention rate is a prevalent challenge in mobile learning. Existing studies have found that interpersonal interaction, high expectations, and supportive environment (from an educational perspective) as well as compatibility, interactivity, and usability (from a marketing perspective) can impact learners’ engagement in learning activities and customers’ engagement in mobile applications. However, comprehensive studies investigating learners’ engagement in mobile learning applications from educational and marketing perspectives are rare. To fill the research gap, we analyzed learners’ reviews on five top-ranked lifelong learning applications (Udemy, LinkedIn Learning, Coursera, edX, and Skillshare). Inductive coding was used to identify critical factors impacting learners’ engagement in mobile learning applications, such as usability, availability of learning experiences, features to facilitate learning, interpersonal interaction, and incentives for completion. We further explored specific engagement strategies displayed in the analyzed applications through an analytical evaluation. Besides, this study expands Hew’s model of learners’ engagement and suggests new conceptual relationships between critical factors impacting learners’ engagement, self-determination theory, and learners’ engagement. https://olj.onlinelearningconsortium.org/index.php/olj/article/view/2827Mobile learningengagementmobile learning application designlifelong learning
spellingShingle Chenxi Liu
Ana-Paula Correia
A Case Study of Learners’ Engagement in Mobile Learning Applications
Online Learning
Mobile learning
engagement
mobile learning application design
lifelong learning
title A Case Study of Learners’ Engagement in Mobile Learning Applications
title_full A Case Study of Learners’ Engagement in Mobile Learning Applications
title_fullStr A Case Study of Learners’ Engagement in Mobile Learning Applications
title_full_unstemmed A Case Study of Learners’ Engagement in Mobile Learning Applications
title_short A Case Study of Learners’ Engagement in Mobile Learning Applications
title_sort case study of learners engagement in mobile learning applications
topic Mobile learning
engagement
mobile learning application design
lifelong learning
url https://olj.onlinelearningconsortium.org/index.php/olj/article/view/2827
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AT anapaulacorreia casestudyoflearnersengagementinmobilelearningapplications